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Your Lifestyle Business

84 EpisodesProduced by Jo BarnesWebsite

If you want to build a lifestyle business you can run from anywhere in the world whether that be your kitchen table or a beach in Fiji, you're in the right place! Host Jo Barnes is on a mission to arm action takers like you with the knowledge, tools, strategies & inspiration to do just that! Join Jo… read more


#52 - How to Stand Head & Shoulders Above Your Competition

I'm so passionate about todays topic. I honestly believe this is the magic ingredient to ensuring your uniqueness no matter who you're up against in your niche or industry.

If you can clearly define the higher purpose of your business, the whole reason for it's existence and how it impacts your potential audience and customers and then communicate that through your brand, your content and your entire business ethos, no-one else can touch you!

You will shine like a beacon through all the noise online and easily attract the very people you want to resonate with.

Also because you're so clear about what you stand for you'll find it easy to create content and dominate your online communication channels.

In today’s episode I'm highlighting some incredible brands who epitomize this strategy and giving you 5 key questions to ask yourself so you can get absolute clarity over your brand ideal. I dare you not to get super excited about your business and brand after this episode!

Links mentioned in this episode:

Red Bull Instagram

Nike Instagram

Dove Instagram

Starbucks Instagram

Simon Sinek - Start With Why

See our video interview here -

Full podcast playlist available at -

Your Lifestyle Business FB Community -

Your Lifestyle Business Instagram -

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