As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast w… read more
As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that are relevant to your company, and in doing so generating higher and higher ROI for whatever metric you are tracking?
In this episode I introduce a quarterly content audit which I just started doing which gives you specific instructions of how to do this with your own content using my own blog as a case study. You'll learn about the concept of content buckets that I introduced back in 2013 in my Maximize Your Social book and how to apply that in PDCA style with a data-driven approach which allows you to further optimize your marketing with every (quarterly) iteration!
Episodes mentioned in the show:
137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition
Key Highlights
[01:06] The Notion of Regular
[04:20] Why You Need to Categorize Your Content
[05:58] My Process of Categorizing and Analyzing the Performance of My Content
[08:34] Guest Blogger Application
[09:03] The Process of Audit
[12:08] Performing Keyword Search
[15:17] Google Analytics
[15:42] My Formula of Analyzing My Content Performance
[16:10] The Metrics I Am Looking At When Auditing
[21:00] How the Process of Audit Helped Me
[24:17] Summary
Notable Quotes
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