As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast w… read more
According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?
Key Highlights
[02:48] Engaging Employees As Influencers
[03:31] How Influencers Are Categorized?
[05:44] Entities That Have Most Brand Affinity
[06:43] The Way of Looking At Employee Influence
[13:26] Why You Should Treat Your Employees Better
[15:25] How To Convert Employees Into Influencers
[16:33] Legal Issues Related To Employee Advocacy
[21:19] The Importance of Employee Influence Training
[23:14] Things That Go Into Employee Influencer Training Program
[26:49] Leveraging Employees As Part of Content Creation Process
Notable Quotes
Links mentioned in the show:
Case of Taiwanese airlines: http://www.isihome.ir/freearticle/ISIHome.ir-21028.pdf
FTC calls out Sony -- and Deutsch L.A. -- for deceptive advertising: https://adage.com/article/news/ftc-sony-deutsch-la-deceived-consumers/296004
The Age of Influence: https://nealschaffer.com/ageofinfluence
Episodes mentioned in or related to this one:
165: Influencer Marketing During COVID-19: Still Worth the Investment?
123: Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]
121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]
115: How Cathay Pacific Built a Global Employee Advocacy Program
107: Creating Employee Advocates with GaggleAMP
94: Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing
82: How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP
69: The Definitive Guide to Employee Advocacy
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