We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity is a powerful concept that doesn't appear in your income statement but indirectly helps you grow your business in tandem with your digital and social media marketing.
When it comes to brand equity, there are some legal aspects that are important to understand so that what you grow in your business becomes rightfully and legally yours. This is especially true if your dream is to sell your company to a larger entity or receive funding from venture capitalists.
For that reason, we have a unique interview with someone today, Bao Tran, an IP attorney who is launching a new startup to help democratize the patent application process. In this interview you will learn:
1) Why brandings are a significant part of company valuation
2) Different innovative ways brands can be protected with Trademarks
3) Different ways brands can be protected with Copyrights
After listening to this episode you will be able to navigate the legal system from a branding perspective and understand what next steps you might want to take.
[02:54] Introduction of Podcast Guest, Bao Tran
[07:29] Company Valuation
[10:00] The Ways Companies Can Protect Their Brand and Valuation
[12:53] Things That You Can Get Trademarked
[14:58] Ways You Can Distinguish Your Product
[17:03] Why Trademark Clearance Search Is Important?
[17:26] Trademark Search Options
[20:00] What Are Copyrights?
[21:35] Best Practices for Copyrights
[24:16] The Third Element in Trademark Context
[26:17] How Can I Protect NFT?
[27:37] Connect with Bao
Connect with Bao Tran
More Info on Neal Schaffer and This Podcast:
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase