As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast w… read more
This week is a special episode, recorded at the CeBIT Global Conference (CGC) in Hannover, Germany. Neal Schaffer spoke and participated in this great event, and had such a good time sitting down to speak with Ingo Stoll about the role information technology can play in social media. This episode takes a step back from the usual more applicable advice and looks at the bigger picture, including the current state of social media, and the future of the industry.
Key Highlights
[00:25] Introduction to the Interview with CGC Radio
[04:24] The Future of Social Media is Now
[05:36] Evolution of Social Business
[05:58] Social Media is a Two-way Conversation
[09:09] Disruptive Technology
[11:40] The Importance of Keeping Your Employees Happy
[16:05] Change Agent
[18:09] Lessening the Gap Between Consumer and Brand
Notable Quotes
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