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Your Business Ally

6 EpisodesProduced by JoAnn HolmesWebsite

Welcome, Allies! Attorney JoAnn Holmes ("Jo") helps 7 and 8 figure companies monetize intellectual property ("IP") including brands, software, expertise and content. For 20+ years, Jo has successfully negotiated with companies like Disney, Target, the NFL and Microsoft. Listen in for insider tips … read more

39:59

Untapped Income: IP Licensing for Midsize Companies

Ally Agenda™ 

Leverage your company's innovation to unlock new revenue!  Learn to identify intellectual property ("IP"), determine its value, and negotiate licenses for recurring profit.

1.  IP Explainer:  Master the four key IP types - trademarks, copyrights, trade secrets (know-how) and patents.

2.  What's It Worth?  Three methods to assess IP value, and strategies to monetize through franchising and licensing. 

3.  Negotiate Like a Pro:  Manage your license scope, term, channels, territory, price, and quality standards to protect and grow ongoing IP revenue.

Assure™ Action

Inventory your trademarks, copyrights, trade secrets (know-how), and novel innovations.  How could you earn more revenue by licensing them into new channels and markets?

Resource Links

Contact us, Allies! 

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