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Your Business Ally

6 EpisodesProduced by JoAnn HolmesWebsite

Welcome, Allies! Attorney JoAnn Holmes ("Jo") helps 7 and 8 figure companies monetize intellectual property ("IP") including brands, software, expertise and content. For 20+ years, Jo has successfully negotiated with companies like Disney, Target, the NFL and Microsoft. Listen in for insider tips … read more


Brands and Bank: Trademarks for Business

Ally Agenda™

What's in a name?  A better bottom line!  License your company's brands, logos and slogans to expand into new channels, and grow recurring revenue.  We make it easy, Allies!

1. What's a trademark? Understanding the assets - brands, logos and slogans.

2.  Goodwill is Good for You: The financial value of your trademark's great reputation.

3.  Monetize in New Markets: License trademarks to expand your reach, and amplify income.

Assure Action™

Who are your big fans? Brainstorm ideas to leverage your brands, slogans and logos to expand into new channels and markets.

We can help! Monetize your trademarks, and build a successful licensing program - from idea to implementation.  Check out our Assure Architect IP framework for more details.

Resource Links

Contact us, Allies!

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