You Are The Brand

This episode takes you “behind the curtain” so you can get the most out of a mastermind group. A mastermind group can be one of the biggest accelerators of your business and life –– but they are also very misunderstood, …

This episode is a replay of my closing keynote at YATB Live earlier this year, and it’s really more of a “life talk” than a “marketing talk.” I spoke from the heart and shared some honest life lessons I’ve learned over …

At the end of 2021, I decided that I wanted to take a month off of work. I set my systems in place, let everyone know that I would be taking a break, …

In this episode, I have a conversation with Gail Rudolph. Gail is an executive coach and author who teaches that business is a human endeavor. …

Linda Perry is a recovering attorney, master mindset coach, and business strategist who helps growth-stage entrepreneurs turn down the noise in their …

I had to have Julia Bocchese on the show to talk about Pinterest because it’s a platform I know literally nothing about. What I do know is that it’s …

Tina Marie St. Cyr claims all executives need to believe in their choices, trust their teams, and be a resource to take their companies to amazing levels of success and financial vitality. Tina is the CEO of Bonfire …

I am so grateful that the universe brought Loren Trlin into my life. Loren has helped me work through some heavy times, including when I was writing …

In this episode, I have one of my best friends on the show, Henry Jeong – aka Big Asian Guy on Instagram. I’m staying on the theme of having my good friends on the show and kicking back for a little while. Henry and I …

For a few episodes, I’m having some of my good friends in real life on the show. I’ve come to realize that lifelong friends are a combination of two things – low maintenance and high quality. They love you for who you …

Jeff Goines is a multiple-time best-selling author but more importantly, he's a good friend of mine. In this episode, Jeff presents how to de-brand …

In this presentation, Jeff Brown lays out his formula for being an expert podcaster and interviewer.

Jeff is the host of the award-winning, …

Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all.

Some of the topics we …

Tarzan Kay is known for writing fun-to-read emails that can be more addictive than Netflix. In addition to talking about storytelling and email marketing, this episode takes some wild turns as we talk about divorce, …

This episode is a replay of a live presentation by Dr. Eugene Choi at one of my masterminds. He is brilliant and always leaves everyone at the mastermind wanting more. In this presentation, he talks about how our brains …

In this episode, I share a mastermind presentation by workshop facilitator and executive coach, Molly Grishman. Molly used to work with college …

Now that You Are The Brand Live is over and I’ve had time to reflect, I wanted to unpack some of my thoughts. Sometimes we finish a big project and immediately move on to the next one which can make us miss out on the …

Steven Thrasher is an intellectual property attorney based out of Dallas, TX and he is a repeat guest on the podcast. In episode 222, he talked about how to protect your intellectual property. Now he is back to talk …

Robby Fowler is one of the smartest brand strategists I know and one that I actually consume his content regularly. He’s really good at helping …

Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business.

In this episode, …

In this episode, I chat with Rhea Wong – a nonprofit consultant, author, and stand-up comedian, about raising money for nonprofits and the emotional …

In this episode, I catch up with my good friend Duane Zingale. He helps coaches and consultants market themselves authentically with funnels and …

I have two questions I ask when someone gets stuck on their storytelling:

1. How did you learn that?
2. How did you make that happen for yourself?

As …

Daniela Nica is one of the largest inspirational speakers in Romania and Italy and a good friend of mine. She will be at You Are The Brand Live in Denver speaking on the topic of neuroscience and marketing. I know – …

I encourage everyone who is building a personal brand to attend events because not only do they provide good information, but they provide the opportunity to build relationships and be around other like-minded people.  …

In this episode, I have a conversation with book marketer extraordinaire Lindsey Hartz. Her career started as a marketer with the goal of selling books. But she read a book that changed her life and made her want to …

What are realtors not doing right when it comes to marketing and branding?

Listen in as Alex Yu – a successful real estate agent in Orange County …

I am a sucker for a good story – whether in a book, a TV show, or even a video game. In this episode, I talk with storytelling strategist Lisa McGuire about how to figure out what your message is and what the end goal …

Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach.

In this episode, we go over the big …

Kelly Baader is based in Switzerland and one of the classiest people you’ll ever meet. She is the author of the best-selling book A Little Girl Called Grace, she has spoken on business stages like TED, YouPreneur, and …

Recently I asked myself, "Where was I ten years ago? How did I measure success then? What was I focused on?"

The insights were really powerful, …

On this episode, I wanted to share two of the most powerful life practices I've implemented into my life from this past year:

1. A gratitude practice
2. …

In this episode, I have a roundtable discussion with experts from various vertical industries that are leaning into personal branding and what it can do for their business. This group includes a real estate broker, a …

Over the next couple of episodes, I introduce you to a number of my friends who are experts when it comes to professional marketing. If you’ve listened to my podcast, you most likely have heard from some of them before. …

Newsflash! Storytelling has been used in marketing since marketing existed. In business and marketing, we need to be able to tell stories but which …

In this episode, I unpack the 8 Step Brand You Blueprint. If you’re struggling with your business, it’s likely there is a breakdown in one of these steps. Be prepared to take notes on the 8 steps so you can identify …

Let’s talk content! There are three reasons why people tune in to content. Listen in to hear what the three reasons are, which one your content falls into, and why you need to weave in the other two types.

Get Your …

In this episode, we talk about why a great message is not enough to land you the opportunities and exposure you want. There are three questions you need to answer to determine your place under the personal branding …

In this episode, I break down the differences between a thought leader, expert, and influencer. These are simple distinctions but carry a lot of …

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. …

Episode 300 is a solo show about why you should consider rebranding, why you shouldn’t, and some personal reflections on the Brand You podcast -- and …

Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career.

Read …

In this episode, my friend Marc Pitman shares how to use uncertainty to become the leader you want to be. Marc and I met at a Love 146 event years ago. As a reminder, Love 146 is a nonprofit I support that provides care …

Andy Storch is a performance coach, speaker, consultant, and the author of the new book, Own Your Career, Own Your Life. He is the host of not one, …

John Meese is a serial entrepreneur and author of the newly released book, Survive and Thrive. You can have three perspectives in the world: the historian who is focused on the past, the reporter who focuses on the now, …

Matthew is the host of the new podcast, Marketing for Coaches, and the author of How to Get a F*cking Grip. He is also one of the managing partners …

In this episode, I flesh out these five principles that have kept me sane during the insanely busy season that was my book launch!

1. Don’t let your …

After learning I wrote a book, my nephew said he wanted to write one, too. That melted me so of course, I had to have him do the opening to this episode!

I don’t have kids but they‘ve always been close to my heart. …

The desire to have flexible hours and the ability to work from anywhere has never been more popular. Yet self-doubt, fear, technology challenges and …

As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business.

One of the big things I'm …

Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough …

Shownotes: mikekim.com/byp289

Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before …

It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my …

This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on …

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch.

The …

This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below.

On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, …

For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my …

Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility …

Tucker Max is an American author, public speaker, and founder of Scribe Media, which provides professional services to help you write, publish, and market your book.

Tucker chronicled his drinking and sexual encounters …

Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US. 

With all that has happened in the past year, …

Mike Brennan is a creator and communicator who tells stories on both pages and stages. His childhood dream was to be a cartoon, but when that didn’t work out, he became the next best thing: an artist. Mike’s specialty …

Josh Finley is my longtime friend and one of the wisest people I know. We meet when we were teenagers, but our paths continued to cross throughout …

John Lee Dumas is the founder and host of the popular podcast, Entrepreneurs on Fire, and the author of the brand new book, The Common Path to …

Selena Soo is a marketing and publicity strategist for authors, visionary entrepreneurs, and experts who want to reach millions with their messages. I know that every one of you listening falls into that category. …

Steve Werner is my friend and fellow wanderlust. Whenever we talk, we have an incredible conversation. When Steve left his corporate job years ago, he realized he was free to go wherever and do whatever he wanted, so he …

Amira Alvarez is the founder and CEO of The Unstoppable Woman. She coaches entrepreneurs in all fields and helps them achieve their goals in record time. Amira has made incredible quantum leaps in her business, but it …

Tamara Glick is a mastermind at developing personal brands and unique styles for highly visible leaders. She ties together her clients’ energies, …

Today, I am bringing my good friend Ray Edwards back onto the show. He just released his new book, Permission to Prosper. The book is all about money, self-worth, and why it’s okay to do well. It’s about time those of …

Today’s guest is Linda Guild, an association executive with 20 years of experience. Linda strongly believes in the power of connections. She founded a startup in an established environment and under the umbrella of God …

Chris Niemeyer is a business consultant and advisor as well as a father of four. He ran his first multimillion-dollar company mostly alone. But when …

I believe that confident communication is a skill anyone can learn. I was a quiet kid, but I’ve learned over the years that, in a sense, every interaction is a performance. Though others may be naturals on the stage, …

Danny Ozment is the best of the best in the podcast production industry. When he started producing this show years ago, the quality went through the roof. The podcast just grew like crazy. 

Throughout our time working …

If you have something that could change and impact someone’s life, it’s your responsibility to find them. In this episode, Rick Barker is teaching us …

Life is short, but it’s the longest thing we’ll ever do. I say that all the time and today’s guest has proved with his life that he believes it. Aaron Walker is the founder of Iron Sharpens Iron Mastermind, author of …

Last week I talked about the 5 stages of business. That was mostly focused on where we’re at right now. This week, I want to talk about where we’re headed. Nothing is guaranteed in life, but there are things we can do …

Today I’m sharing one of the most helpful frameworks for me in my business. I learned it from my friend Tod Herman. This framework has helped me see …

Michelle Deering is a licensed clinical psychologist, board-certified sports psychologist, speaker, consultant, and author. She has a really …

Scott Aemisegger is an expert on childhood trauma. He has both the knowledge and experience from dealing with it in his own kids’ lives. I brought him onto the show to teach all of us about this extremely important …

In this week’s episode, I’m doing another Q & A with my good friend Lauren Davis. We run a mastermind together with my Integrator Chelsea, so we’re always talking and crossing paths. I wanted to bring her on to …

An exercise that I like to do with people in my mastermind and with myself every couple of years is to imagine my three best days. I realized a while back how many of us live with our heads down. We get so caught up in …

I believe that no matter how much of an expert you are, it’s okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives …

You may have heard the saying numbers don’t lie. It’s true. If that’s the case, I don’t understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers.

That’s why I brought Jim Adams …

In this very interesting episode, I’m sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who’s earning a certain revenue number. That’s a great starting point …

Kary Oberbrunner is a speaker, author, coach, and the CEO of Igniting Souls. He’s also a long-time friend who walked me through some of the hardest …

Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She …

I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and …

In today’s episode, I’m bringing back my Integrator, Chelsea Brinkley. We’re diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other …

Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I …

Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has …

Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one …

Recently, I’ve been trying different things in my business. I’ve gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It’s good practice to be continually throwing ourselves off new …

Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the …

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that …

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other …

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called …

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t …

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. …

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very …