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You Are The Brand

100 EpisodesProduced by Mike KimWebsite

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message … read more

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341: How to Maximize Your Mastermind Group

August 16th, 2022


This episode takes you “behind the curtain” so you can get the most out of a mastermind group. A mastermind group can be one of the biggest accelerators of your business and life –– but they are also very misunderstood, …

340: You Have a Sacred Calling - My Final Keynote

August 9th, 2022


This episode is a replay of my closing keynote at YATB Live earlier this year, and it’s really more of a “life talk” than a “marketing talk.” I spoke from the heart and shared some honest life lessons I’ve learned over …

339: I Took Five Weeks Off Work, Here's What I Did

August 2nd, 2022


At the end of 2021, I decided that I wanted to take a month off of work. I set my systems in place, let everyone know that I would be taking a break, …

338: How to Reclaim Control and Make Every Situation a Win-Win with Gail Rudolph

July 26th, 2022


In this episode, I have a conversation with Gail Rudolph. Gail is an executive coach and author who teaches that business is a human endeavor. …

337: Fear Can't Tell You Anything About Your Future with Linda Perry

July 19th, 2022


Linda Perry is a recovering attorney, master mindset coach, and business strategist who helps growth-stage entrepreneurs turn down the noise in their …

336: Power Up Your Brand on Pinterest with Julia Bocchese

July 12th, 2022


I had to have Julia Bocchese on the show to talk about Pinterest because it’s a platform I know literally nothing about. What I do know is that it’s …

335: How to Confront Your Inner Saboteur with Tina Marie St. Cyr

July 5th, 2022


Tina Marie St. Cyr claims all executives need to believe in their choices, trust their teams, and be a resource to take their companies to amazing levels of success and financial vitality. Tina is the CEO of Bonfire …

334: Creating New Realities and Manifesting Your Soul's Desire with Loren Trlin

June 28th, 2022


I am so grateful that the universe brought Loren Trlin into my life. Loren has helped me work through some heavy times, including when I was writing …

333: A Birthday Convo with One of My Best Friends, Big Asian Guy Henry Jeong

June 21st, 2022


In this episode, I have one of my best friends on the show, Henry Jeong – aka Big Asian Guy on Instagram. I’m staying on the theme of having my good friends on the show and kicking back for a little while. Henry and I …

332: The Ultimate Trait of a Lifelong Friend with Nate Cronk

June 14th, 2022


For a few episodes, I’m having some of my good friends in real life on the show. I’ve come to realize that lifelong friends are a combination of two things – low maintenance and high quality. They love you for who you …

331: The Art of De-branding Yourself and Creating A New Life with Jeff Goins

June 7th, 2022


Jeff Goines is a multiple-time best-selling author but more importantly, he's a good friend of mine. In this episode, Jeff presents how to de-brand …

330: How to Become a World Class Interviewer with Jeff Brown

May 31st, 2022


In this presentation, Jeff Brown lays out his formula for being an expert podcaster and interviewer.

Jeff is the host of the award-winning, …

329: How to Find Your Verbal Brand Identity with Justin Blackman

May 24th, 2022


Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all.

Some of the topics we …

328: Storytelling, Savvy Email Marketing, and Psychedelics with Master Copywriter, Tarzan Kay

May 17th, 2022


Tarzan Kay is known for writing fun-to-read emails that can be more addictive than Netflix. In addition to talking about storytelling and email marketing, this episode takes some wild turns as we talk about divorce, …

327: How to Upgrade Your Brain - with Dr. Eugene Choi

May 10th, 2022


This episode is a replay of a live presentation by Dr. Eugene Choi at one of my masterminds. He is brilliant and always leaves everyone at the mastermind wanting more. In this presentation, he talks about how our brains …

326: Now What? Charting a New Life Direction with Molly Grisham

May 3rd, 2022


In this episode, I share a mastermind presentation by workshop facilitator and executive coach, Molly Grishman. Molly used to work with college …

325: Personal Takeaways from You Are The Brand LIVE

April 26th, 2022


Now that You Are The Brand Live is over and I’ve had time to reflect, I wanted to unpack some of my thoughts. Sometimes we finish a big project and immediately move on to the next one which can make us miss out on the …

324: How Attorney Steven Thrasher Uses Personal Stories to Skyrocket Business

April 19th, 2022


Steven Thrasher is an intellectual property attorney based out of Dallas, TX and he is a repeat guest on the podcast. In episode 222, he talked about how to protect your intellectual property. Now he is back to talk …

323: How to Format Your Personal Brand Website with Robby Fowler

April 12th, 2022


Robby Fowler is one of the smartest brand strategists I know and one that I actually consume his content regularly. He’s really good at helping …

322: How Copywriter Geoff Kullman Uses Personal Branding to Get More Business

April 5th, 2022


Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business.


In this episode, …

321: Get that Money, Honey with Rhea Wong

March 29th, 2022


In this episode, I chat with Rhea Wong – a nonprofit consultant, author, and stand-up comedian, about raising money for nonprofits and the emotional …

318: How Duane Zingale Uses Personal Stories to Propel His Marketing

March 8th, 2022


In this episode, I catch up with my good friend Duane Zingale. He helps coaches and consultants market themselves authentically with funnels and …

317: I Learned Everything I Know About Personal Branding from Church with Sheila Cornea

March 1st, 2022


I have two questions I ask when someone gets stuck on their storytelling:


  1. How did you learn that?
  2. How did you make that happen for yourself?


As …

316: How To Turn Inspiration Into Big Ideas with Daniela Nica

February 22nd, 2022


Daniela Nica is one of the largest inspirational speakers in Romania and Italy and a good friend of mine. She will be at You Are The Brand Live in Denver speaking on the topic of neuroscience and marketing. I know – …

315: Why I'm Hosting A Live Conference for the First Time in 4 Years

February 15th, 2022


I encourage everyone who is building a personal brand to attend events because not only do they provide good information, but they provide the opportunity to build relationships and be around other like-minded people.  …

314: Expert Secrets to Publish and Market Your Book with Lindsey Hartz

February 8th, 2022


In this episode, I have a conversation with book marketer extraordinaire Lindsey Hartz. Her career started as a marketer with the goal of selling books. But she read a book that changed her life and made her want to …

313: The Realtors of Orange County School of Personal Branding with Alex Yu

February 1st, 2022


What are realtors not doing right when it comes to marketing and branding?


Listen in as Alex Yu – a successful real estate agent in Orange County …

312: Storytelling is Our Obligation to the Next Generation with Lisa McGuire

January 25th, 2022


I am a sucker for a good story – whether in a book, a TV show, or even a video game. In this episode, I talk with storytelling strategist Lisa McGuire about how to figure out what your message is and what the end goal …

311: Building A Brand Strategy with Lyss House

January 18th, 2022


Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach.


In this episode, we go over the big …

310: The SOP of Excellence and Consistency with Kelly Baader

January 11th, 2022


Kelly Baader is based in Switzerland and one of the classiest people you’ll ever meet. She is the author of the best-selling book A Little Girl Called Grace, she has spoken on business stages like TED, YouPreneur, and …

309: The Ten-Year Reflection Test and Becoming A Brain Warrior with Neal Phalora

January 4th, 2022


Recently I asked myself, "Where was I ten years ago? How did I measure success then? What was I focused on?"

The insights were really powerful, …

308: The Two Most Powerful Practices I've Put Into My Routine This Year

December 28th, 2021


On this episode, I wanted to share two of the most powerful life practices I've implemented into my life from this past year:

  1. A gratitude practice

307: Roundtable Discussion - The Power of Personal Branding In Different Industries

December 21st, 2021


In this episode, I have a roundtable discussion with experts from various vertical industries that are leaning into personal branding and what it can do for their business. This group includes a real estate broker, a …

306: Roundtable Discussion - What Professional Marketers Want to See Change in Marketing in 2022

December 14th, 2021


Over the next couple of episodes, I introduce you to a number of my friends who are experts when it comes to professional marketing. If you’ve listened to my podcast, you most likely have heard from some of them before. …

305: The 3 Stories That Sell

December 7th, 2021


Newsflash! Storytelling has been used in marketing since marketing existed. In business and marketing, we need to be able to tell stories but which …

304: The 8 Step Blueprint to Build A Personal Brand Business

November 30th, 2021


In this episode, I unpack the 8 Step Brand You Blueprint. If you’re struggling with your business, it’s likely there is a breakdown in one of these steps. Be prepared to take notes on the 8 steps so you can identify …

303: The 3 Types of Content People Tune Into (Which One Are You)

November 23rd, 2021


Let’s talk content! There are three reasons why people tune in to content. Listen in to hear what the three reasons are, which one your content falls into, and why you need to weave in the other two types.


Get Your …

302: The Messenger is More Important Than the Message

November 16th, 2021


In this episode, we talk about why a great message is not enough to land you the opportunities and exposure you want. There are three questions you need to answer to determine your place under the personal branding …

301: What's the Difference Between A Thought Leader, Expert, and Influencer

November 9th, 2021


In this episode, I break down the differences between a thought leader, expert, and influencer. These are simple distinctions but carry a lot of …

Welcome to You Are The Brand!

November 2nd, 2021


You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. …

BYP 300: When To Re-brand and Personal Thoughts From Doing 300 Podcast Episodes

August 25th, 2021


Episode 300 is a solo show about why you should consider rebranding, why you shouldn’t, and some personal reflections on the Brand You podcast -- and …

BYP 299: Read to Lead with Jeff Brown

August 18th, 2021


Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career.


Read …

BYP 298: The Surprising Gift of Doubt with Marc Pitman

August 11th, 2021


In this episode, my friend Marc Pitman shares how to use uncertainty to become the leader you want to be. Marc and I met at a Love 146 event years ago. As a reminder, Love 146 is a nonprofit I support that provides care …

BYP 297: Own Your Career, Own Your Life with Andy Storch

August 4th, 2021


Andy Storch is a performance coach, speaker, consultant, and the author of the new book, Own Your Career, Own Your Life. He is the host of not one, …

BYP 296: Survive and Thrive with John Meese

July 28th, 2021


John Meese is a serial entrepreneur and author of the newly released book, Survive and Thrive. You can have three perspectives in the world: the historian who is focused on the past, the reporter who focuses on the now, …

BYP 295: Book Yourself Solid with Matthew Kimberley

July 21st, 2021


Matthew is the host of the new podcast, Marketing for Coaches, and the author of How to Get a F*cking Grip. He is also one of the managing partners …

BYP 294: 5 Ways to Keep Your Sanity During Insanely Busy Seasons

July 14th, 2021


In this episode, I flesh out these five principles that have kept me sane during the insanely busy season that was my book launch!

  1. Don’t let your …

BYP 293: Tell Stories, Change Lives with Rob Morris of Love146

July 7th, 2021


After learning I wrote a book, my nephew said he wanted to write one, too. That melted me so of course, I had to have him do the opening to this episode!

I don’t have kids but they‘ve always been close to my heart. …

BYP 292: Your Message Matters with Jonathan Milligan

June 30th, 2021


The desire to have flexible hours and the ability to work from anywhere has never been more popular. Yet self-doubt, fear, technology challenges and …

BYP 291: My 2021 Birthday Episode and the Fear of Success

June 23rd, 2021


As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business.

One of the big things I'm …

BYP 290: Avoid These SEO Mistakes (Especially If You Do NOT Have A Big Audience) with Robby Fowler

June 16th, 2021


Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough …

BYP 289: How I Built My Book Launch Team

June 9th, 2021



Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before …

BYP 288: 5 Reasons Why I'm Ferociously Committed to YouTube in 2021 and Beyond

June 2nd, 2021


It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my …

BYP 287: How Phillip Stutts Launched His Book Despite Facebook Shutting Him Down

May 26th, 2021


This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on

BYP 286: How To Craft A Killer (Book) Offer

May 19th, 2021


Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch.

The …

BYP 285: How I'm Writing the Press Releases, Press Kits, and Media Bios For My Book Launch

May 12th, 2021


This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below.

On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, …

BYP 284: What I’m Doing RIGHT NOW To Prepare for My Book Launch

May 5th, 2021


For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my …

BYP 283: The Right Way To Getting Featured on Podcasts with Mai-kee Tsang

April 28th, 2021


Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility …

BYP 282: Bestselling Author Tucker Max's Predictions For What's Next in Books

April 21st, 2021


Tucker Max is an American author, public speaker, and founder of Scribe Media, which provides professional services to help you write, publish, and market your book.

Tucker chronicled his drinking and sexual encounters …

BYP 281: How to Put Yourself First and Take Control of Your Career with Laurie Ruettimann

April 14th, 2021


Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US. 

With all that has happened in the past year, …

BYP 280: How To Take Charge Of Your Creative Battles with Mike Brennan

April 7th, 2021


Mike Brennan is a creator and communicator who tells stories on both pages and stages. His childhood dream was to be a cartoon, but when that didn’t work out, he became the next best thing: an artist. Mike’s specialty …

BYP 279: How To Care For Your Soul with Josh Finley

March 31st, 2021


Josh Finley is my longtime friend and one of the wisest people I know. We meet when we were teenagers, but our paths continued to cross throughout …

BYP 278: The Common Path to Uncommon Success with John Lee Dumas

March 24th, 2021


John Lee Dumas is the founder and host of the popular podcast, Entrepreneurs on Fire, and the author of the brand new book, The Common Path to …

BYP 277: How To Go From Hidden Gem To Household Name with Selena Soo

March 17th, 2021


Selena Soo is a marketing and publicity strategist for authors, visionary entrepreneurs, and experts who want to reach millions with their messages. I know that every one of you listening falls into that category. …

BYP 276: How To Monetize Your Brand Using High Ticket Offers with Steve Werner

March 10th, 2021


Steve Werner is my friend and fellow wanderlust. Whenever we talk, we have an incredible conversation. When Steve left his corporate job years ago, he realized he was free to go wherever and do whatever he wanted, so he …

BYP 275: The Key To Making A Quantum Leap In Your Money, Mindset, and Business with Amira Alvarez

March 3rd, 2021


Amira Alvarez is the founder and CEO of The Unstoppable Woman. She coaches entrepreneurs in all fields and helps them achieve their goals in record time. Amira has made incredible quantum leaps in her business, but it …

BYP 274: How to Use Visual Style To Sell Onstage or Onscreen with Tamara Glick

February 24th, 2021


Tamara Glick is a mastermind at developing personal brands and unique styles for highly visible leaders. She ties together her clients’ energies, …

BYP 273: Wealth, Worth, and the Permission to Prosper With Ray Edwards

February 17th, 2021


Today, I am bringing my good friend Ray Edwards back onto the show. He just released his new book, Permission to Prosper. The book is all about money, self-worth, and why it’s okay to do well. It’s about time those of …

BYP 272: How Your Business Can Prosper With Part-Time Employees

February 10th, 2021


Today’s guest is Linda Guild, an association executive with 20 years of experience. Linda strongly believes in the power of connections. She founded a startup in an established environment and under the umbrella of God …

BYP 271: How To Systemize Your Business and Win Back Your Time with Chris Niemeyer

February 3rd, 2021


Chris Niemeyer is a business consultant and advisor as well as a father of four. He ran his first multimillion-dollar company mostly alone. But when …

BYP 270: A Masterclass On Public Speaking with Michael and Amy Port

January 27th, 2021


I believe that confident communication is a skill anyone can learn. I was a quiet kid, but I’ve learned over the years that, in a sense, every interaction is a performance. Though others may be naturals on the stage, …

BYP 269: How To Start, Run, and Grow A World-Changing Podcast with Danny Ozment

January 20th, 2021


Danny Ozment is the best of the best in the podcast production industry. When he started producing this show years ago, the quality went through the roof. The podcast just grew like crazy. 

Throughout our time working …

BYP 268: A Brand Building Conversation with Taylor Swift's Manager, Rick Barker

January 13th, 2021


If you have something that could change and impact someone’s life, it’s your responsibility to find them. In this episode, Rick Barker is teaching us …

BYP 267: How Aaron Walker Built His Entire Business on Podcasts and Masterminds

January 6th, 2021


Life is short, but it’s the longest thing we’ll ever do. I say that all the time and today’s guest has proved with his life that he believes it. Aaron Walker is the founder of Iron Sharpens Iron Mastermind, author of …

BYP 266: Futureproofing Your Brand and Business in 2021

December 30th, 2020


Last week I talked about the 5 stages of business. That was mostly focused on where we’re at right now. This week, I want to talk about where we’re headed. Nothing is guaranteed in life, but there are things we can do …

BYP 265: The 5 Stages of Business

December 23rd, 2020


Today I’m sharing one of the most helpful frameworks for me in my business. I learned it from my friend Tod Herman. This framework has helped me see …

BYP 264: Parenting, Building A Personal Brand, and Everything That Has To Do With Your Mother with Dr. Michelle Deering

December 16th, 2020


Michelle Deering is a licensed clinical psychologist, board-certified sports psychologist, speaker, consultant, and author. She has a really …

BYP 263: How To Deal with Childhood Trauma with Scott Aemisegger

December 9th, 2020


Scott Aemisegger is an expert on childhood trauma. He has both the knowledge and experience from dealing with it in his own kids’ lives. I brought him onto the show to teach all of us about this extremely important …

BYP 262: What Is The Best Way To Start From Zero and Other Listener Questions with Lauren V. Davis

December 2nd, 2020


In this week’s episode, I’m doing another Q & A with my good friend Lauren Davis. We run a mastermind together with my Integrator Chelsea, so we’re always talking and crossing paths. I wanted to bring her on to …

BYP 261: Your Three Best Days and A Kitchen Table Conversation With My Parents

November 25th, 2020


An exercise that I like to do with people in my mastermind and with myself every couple of years is to imagine my three best days. I realized a while back how many of us live with our heads down. We get so caught up in …

BYP 260: An Inside Look At My Private Coaching Call with Jay Abraham

November 18th, 2020


I believe that no matter how much of an expert you are, it’s okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives …

BYP 259: Struggling To Scale? Know Your Numbers with Jim Adams

November 11th, 2020


You may have heard the saying numbers don’t lie. It’s true. If that’s the case, I don’t understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers.


That’s why I brought Jim Adams …

BYP 258: Eavesdrop On My Unfiltered Thoughts About the Personal Brand Industry

November 4th, 2020


In this very interesting episode, I’m sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who’s earning a certain revenue number. That’s a great starting point …

BYP 257: Unhackable – How To Let Go So Your Business Can Grow with Kary Oberbrunner

October 28th, 2020


Kary Oberbrunner is a speaker, author, coach, and the CEO of Igniting Souls. He’s also a long-time friend who walked me through some of the hardest …

BYP 256: Pivoting From A Practice Into A Personal Brand with Dr. Lisa Olszewski

October 21st, 2020


Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She …

BYP 255: Ask Mike - Listener Q&A Episode

October 14th, 2020


I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and …

BYP 254: The Exact Workflows We Use In My Business with Chelsea Brinkley

October 7th, 2020


In today’s episode, I’m bringing back my Integrator, Chelsea Brinkley. We’re diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other …

BYP 253: Visionary and Integrator - How We Run My Business with Chelsea Brinkley

September 30th, 2020


Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I …

BYP 252: Steroids, Sci-Fi, and Scripture with Christopher Hopper

September 23rd, 2020


Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has …

BYP 251: The Growth Now Movement with Justin Schenk

September 16th, 2020


Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one …

BYP 250: 5 New Things I'm Doing Right Now To Grow My Brand

September 9th, 2020


Recently, I’ve been trying different things in my business. I’ve gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It’s good practice to be continually throwing ourselves off new …

BYP 249: How Marketers Help Presidents Get Elected with Phillip Stutts

September 2nd, 2020


Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the …

BYP 248: Thinking Big with Sean Osborn

August 26th, 2020


Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that …

BYP 247: How Entrepreneurs Can Thrive In Their Personal Relationships with Susie Miller

August 19th, 2020


Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other …

BYP 246: A Conversation In Content Marketing with Gayla Scrivener

August 12th, 2020


Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called …

BYP 245: How To Use YouTube To Generate Leads with PJ Taei

August 5th, 2020


PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t …

BYP 244: How To Turn Your Mess Into Your Mission with Jenny Levine Finke

July 29th, 2020


Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. …

BYP 243: How To Use Mockery As A Marketing Tactic with Ben Settle

July 22nd, 2020


Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very …

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