Cover art for podcast Wrong Story Short

Wrong Story Short

13 EpisodesProduced by Joe McIntyreWebsite

"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and c… read more

13 Episodes | 2018 - 2021

Sustainability Messaging Do’s and Don’ts

September 3rd, 2021

8:11

On our latest episode of "Wrong Story Short," Braithwaite's Allen Vickers, Kim Cox and Katie Rosenberger explore the topic of sustainability and how companies can better represent themselves.

Using real-world …

Navigating Content Marketing and Analyzing the Benefits of a Community Focused Marketing Campaign

August 6th, 2021

13:22

On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Jason Rocker, and Alessia Brunori discuss the positive impact a community oriented marketing campaign can produce. They discuss the various …

Exploring Rebranding and Discussing the Importance of Knowing Your Audience

July 9th, 2021

9:56

On our latest episode of "Wrong Story Short," Braithwaite's Allen Vickers, Joe McIntyre and Bryan Soder discuss the importance of knowing your audience. They dig into what some brands get wrong about what their audience …

The Wrong Way to Create a Podcast for Business or a Brand

November 15th, 2019

27:31

On our 10th episode of "Wrong Story Short" Braithwaite's Sarah Promisloff Ross and Joe McIntyre discuss how businesses and brands can create a …

The Wrong Way to Think About SEO

August 23rd, 2019

16:08

On our 9th episode of "Wrong Story Short" Braithwaite's Megan Matthews and Joe McIntyre discuss search engine optimization or SEO, including what exactly it is, how it works from Google's perspective, and what companies …

The Wrong Way to Think About Content Marketing

March 22nd, 2019

12:15

On our 8th episode of "Wrong Story Short" Braithwaite's Ben Cooper and Joe McIntyre discuss the wrong ways to think about content marketing. Content marketing is no longer just articles written by companies. It's …

The Wrong Way to Critique Design

February 8th, 2019

17:50

On our 7th episode of "Wrong Story Short" Braithwaite's Lisa Suszek and Joe McIntyre discuss the wrong ways to critique design. From the differences between critiquing art and design (there is a significant difference), …

The Wrong Way to Announce a New B2B Product

December 7th, 2018

21:04

On our sixth episode of "Wrong Story Short" Braithwaite's Jamie Haynes and Joe McIntyre discuss the wrong ways to make a B2B product announcement and talk about how even small- and mid-size B2B companies can stand out …

The Wrong Way to Run a Trade Show Booth

October 19th, 2018

11:12

On our fifth episode of "Wrong Story Short" Braithwaite's Freddy Braithwaite and Joe McIntyre discuss the wrong ways to run a trade show booth and chat about how to actually create leads as well as media coverage …

The Wrong Transition Communications

August 8th, 2018

15:19

On our fourth episode of "Wrong Story Short" Braithwaite's Alex Dalgliesh and Joe McIntyre discuss what mistakes companies make when communicating to …

The Wrong Way to Apologize in Crisis

July 13th, 2018

14:41

On our third episode of "Wrong Story Short" Braithwaite's crisis expert Steve Wanczyk and Joe McIntyre discuss the wrong ways to apologize during …

The Wrong Content Marketing

April 27th, 2018

11:53

On our second episode of "Wrong Story Short" Braithwaite's Alex Irwin and Joe McIntyre discuss content marketing—what it is, why it's often done wrong, and what it takes to create the really good stuff people actually …

The Wrong Media Relations

March 30th, 2018

13:55

On this episode, Braithwaite's Sarah Promisloff Ross joins host Joe McIntyre to discuss media relations and specifically, what qualifies as a bad media pitch and what actually goes into creating a good one.

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