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Writers in Tech

99 EpisodesProduced by Yuval KeshtcherWebsite

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub.Take our FREE UX Writing course:


A salesperson and a UX writer walk into a bar ...

Do we have to choose between UX writing and copywriting? Susan Reoch does both! In this episode, she shares her experience working for brands that are new to UX writing.

Susan was one of the early product writers at, one of the first companies to build a UX writing team – before they were even called UX writers. From there, she developed into a copywriter and now calls herself a UX copywriter and UX writing consultant.

A few things we chatted about:

  • The connective tissue between UX copy and sales copy
  • Titles within the industry and where “UX copywriter” fits in
  • Persuasion techniques and the 5 levels of awareness
  • The power of free swag
  • How to ask for decent pay for our work

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