Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldn’t be afraid of user research—because it makes the writing process a walk in the park.
Hear her best tips on how to document research projects and how to share the results with stakeholders (“one of the most difficult things”). You’ll find out what 5-second tests, concept testing and cloze testing are, and why they can be better than A/B testing.
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