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Writers in Tech

99 EpisodesProduced by Yuval KeshtcherWebsite

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub.Take our FREE UX Writing course:


How to become an inclusive UX writer with Emerson Schroeter @ HelloFresh

Key Points From This Episode:

  • What led today’s guest, Emerson Schroeter, into the world of UX writing.


  • What Emerson learned from the writing academy at the UX Writing Hub.


  • What HelloFresh does and what Emerson’s role there entails.


  • The projects that Emerson worked on at Kindship and how they set them up for their current role.


  • What Emerson learned from writing a diversity survey.


  • An overview of Emerson’s workshop on writing inclusive copy.


  • The first best practice for writing surveys: ask yourself why you need to know.


  • How to ask about gender if you absolutely have to know.


  • Yuval explains the inclusivity challenges of writing in Hebrew.


  • How language can exclude implicitly in terms of gender, race, and ability.


  • What Emerson learned about their writing when using a screen reader.


  • Why inclusion shouldn’t be an add-on but something that is worked into the copy from the beginning.


  • How Emerson’s writing process changed when they transitioned from content writing to UX writing.


  • Tips and resources for anyone who is interested in getting into UX writing.


  • What Emerson would name this episode!



“I always had a way with words — and then I always found myself in customer service-type roles where I was really good figuring out what people needed and finding a way to make that happen. UX writing brings these two things together really perfectly.” — @em_schroeter [0:02:37]

“I would say best practice number one for writing surveys is ask yourself why you need to know.” — @em_schroeter [0:09:07]

“Often inclusion is seen as an add-on thing — when really, if this is worked into the DNA of your entire process, it makes for better copy in the long run.” — @em_schroeter [0:17:39]

“[UX Writing] is less writing and yet takes more creativity and thought work because you have to say so much in so little space.” — @em_schroeter [0:18:45]

Links Mentioned in Today’s Episode:

Emerson Schroeter on LinkedIn

Amanda Mohlenhoff - Get Your Guide




CareerFoundry on YouTube

Mismatch: How Inclusion Shapes Design

Ruined by Design

Yuval Keshtcher

UX Writing Hub

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