Cover art for podcast Women Who Went for It! Podcast

Women Who Went for It! Podcast

65 EpisodesProduced by Sara McArdleWebsite

Women Who Went for It! is a bi-weekly podcast, hosted by Certified Whole Person Coach and Career Change Agent, Sara McArdle. The show features inspiring chats with successful industry changers who share how they found the clarity, courage and momentum to step into a deeper vocation and a life of mea… read more


Episode 062: From Corporate Sales Rep to Independent Grocer with Amanda Heins

In this episode, Sara chats with Amanda Heins about her journey from food service industry sales rep, to serial entrepreneur, to independent grocer. Amanda shares the story of her husband passing unexpectedly in 2018 and leaving her sole owner of the store; discovering detailed notes he'd made about upgrading the business; and carrying out and wrapping up his envisioned remodel the day before construction was halted due to COVID-19. Today, Amanda lives in Roslyn, Washington and owns The Roslyn Grocery, a business operating on the front lines during the coronavirus pandemic.

  Want to make your own career change? Download Sara's Seven Cs of Successful Career Change Chart.   Sara and Amanda Discuss:
  • How they know one another
  • Amanda attending Evergreen State College
  • Working at a restaurant / spa
  • Intending to become a doctor, but deciding against it
  • Being offered a job with Food Services of America
  • Moving to Roslyn, Washington
  • Feeling the stress of working a commission-based job and being on the road all the time
  • Having her children & her husband becoming a stay-at-home dad
  • Realizing that her job wasn't working for her anymore
  • Opening a gift shop
  • Opening a candy store
  • Selling her businesses to employees
  • Opening the grocery store with the vision of Roslyn being walkable
  • The long hours that they worked to get the grocery up and running
  • How they made it work, financially
  • Opening a restaurant across the street
  • Selling the restaurant and gallery
  • Her husband suddenly passing
  • Helping her kids navigate grief
  • Her store becoming passive income for her
  • Taking on volunteer work
  • Being her best self for her kids
  • Doing a solstice ritual and letting go of her past
  • Turning down an offer to move the store into a larger space
  • Cleaning her house and stumbling upon old notes from her husband about expanding the store
  • Securing the money to remodel
  • Finishing up the remodel the day before the governor halted construction during coronavirus pandemic
  • Ramping up security and stocking up the store for coronavirus
  • Real talk on toilet paper, hand sanitizer, and gloves
  • Her supportive mother-in-law
  • Her longer term plan
  • Her pleas for people who live in Western Washington to stay home
  • Her many leaps of faith and refusal to live in fear of the "what-ifs"
  • What this pandemic is teaching us
  • Why she believes everything happens for a reason
  • ...and more!
Amanda's Full Bio: Widow and single mother, Amanda Meck Heins, is owner and operator of The Roslyn Grocery in Roslyn, Washington.   Amanda graduated with a bachelor's of science degree from Evergreen State College in Olympia, Washington with the intention of going on to become a doctor. Having worked her way through school in multiple restaurant capacities, she was recruited by restaurant distributor, Food Services of America, and she took a sales position in beautiful Kittitas County, Washington.   When Amanda's children were born, her husband Matt stayed home, and she continued working. But sitting at home, caring for two babies every day became too much. So, the couple decided to open a little gift shop in Roslyn, which was just the beginning. Not long after, Amanda decided that her family and marriage were far more important to her than her sales position with FSA, which had proven to be time-consuming and high-pressure. So, she quit her position there, and the couple went on to open a candy store called Roslyn Sweets & Treats, then The Roslyn Grocery, and then The Red Bird Cafe. While she has since sold the gift shop, candy store, and cafe, Amanda still owns the grocery store.   Just two years ago, on her 40th birthday, Amanda's husband Matt died suddenly and left her a solo parent, and sole owner of The Roslyn Grocery. Early on, Amanda struggled with the grief of carrying on the business without him. But, with the love and support of her staff and community, she has continued to bring their shared dream to fruition. In fact, she finished a upgrade and remodel just in time to even better serve her tight-nit little community during the coronvavirus pandemic.   Connect with Amanda Heins and The Roslyn Grocery: Facebook:   Connect with Sara McArdle and Women Who Went for It: Facebook:  Website:  Nominate a Podcast Guest (we do not take nominations over email):  Email (see link above to nominate a podcast guest):  Phone: 503.893.2043   Want to make your own career change? Download Sara's Seven Cs of Successful Career Change Chart.
Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to Women Who Went for It! Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens