Cover art for podcast Women Who Went for It! Podcast

Women Who Went for It! Podcast

65 EpisodesProduced by Sara McArdleWebsite

Women Who Went for It! is a bi-weekly podcast, hosted by Certified Whole Person Coach and Career Change Agent, Sara McArdle. The show features inspiring chats with successful industry changers who share how they found the clarity, courage and momentum to step into a deeper vocation and a life of mea… read more


Episode 011: From Car Sales to Marketing, Branding Social Media with Erin Alexander

  In this episode, Sara talks with Erin Alexander about selling cars for 15 years and raising a son who went on to play Major League Baseball—all as a single parent—before pursuing a passion all her own: starting a social media, marketing and branding company. Erin Alexander is the Founder, CEO, and Top Social Butterfly of Over the last three years, Erin has grown Finally Social from a boutique social media company to a full-service marketing enterprise.   Sara and Erin discuss:

  • How they met
  • Erin's career in car sales
  • Working as a real estate assistant
  • Getting her feet wet in social media
  • Going back to school for computer graphics and multimedia
  • Finding her niche
  • What she loves most about her work
  • Helping clients mitigate overwhelm
  • Working from home
  • Helping other entrepreneurs get out of their pajamas (#GetOutOfYourPajamas)
  • Leading a lunch and learn
  • Being a single mom and sole provider
  • Rethinking her future when her son left home
  • The financial uncertainty of entrepreneurship
  • The importance of surrounding oneself with other mutually supportive entrepreneurs
  • Integrity in business
  • Erin's passion for brainstorming with others and making referrals
  • The energy of "competition"
  • Her favorite networking groups in the Seattle area:
  • Learning from resistance
  • Trusting herself and recognizing her value
  • Growing her business
  • Hiring virtual assistants, including the amazing Maxine Waterman (
  • Using comparison to learn
  • The importance of staying open possibilities
  • Managing her finances through her career transition
  • Creating a payment structure that supports her financial stability
  • Wanting something so bad that you're willing to take risks for it
  • Her biggest struggles along the way
  • Mentoring others
  • Her work on, which includes a directory of women business owners, a calendar of local women-led events and also "Women to Watch"
  • Her one regret
  • What it was like to be a single mom with a son bound for the Major Leagues
  • The importance of asking for help when you need it
Erin's full bio: Erin Alexander is the Founder, CEO, and Top Social Butterfly of Over the last three years, Erin has grown Finally Social from a boutique social media company to a full-service marketing enterprise. Erin has built strong relationships with clients across all industries, with a specialization in real estate agents. As an active member in her community, Erin enjoys connecting with other business owners, thought leaders, and referral partners, and is also involved in local non-profits.   Connect with Erin: Website: Facebook: Instagram:  Email: Phone: 425-444-9220

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