Cover art for podcast Women Conquer Business

Women Conquer Business

94 EpisodesProduced by Jen McFarland, Women Conquer Business

Actionable strategies, business how-to's, and real-world advice from subject matter experts and entrepreneurs to help you grow, nurture, and sustain your business. Make more money by improving your leadership, project planning, and digital marketing. Learn the soft skills it takes to be successful. … read more

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Time Management with Jen McFarland

May 26th, 2020


Get the top 4 most important steps you can take TODAY to help you improve your time management. (Yes, even if you're still working from home!)

Resilient Leadership During Uncertainty

May 19th, 2020


Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn:

  • Find …

Show Up with Empathy and a Growth Mindset with Maria Ross

May 12th, 2020


Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot …

How to Name Your Brand, Product or Service with Jeremy Miller

May 7th, 2020


Learn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can't or doesn't want to hire a …

Crisis Marketing with Jeremy Miller, Brand Strategist & Bestselling Author

May 5th, 2020


We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller.

We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide …

How to Structure Your Day While Working from Home

April 28th, 2020


We cover the top 5 things you can do to structure your day while working from home.

This is a COVID-19 episode, so we are taking time to acknowledge the typical 'productivity best practices' don't apply — at least not …

The ROI of Laughter and Joy (Yes Even Now!)

April 21st, 2020


Lori Martin and Susan Kuehl share with us how critical laughter is to building a successful business — especially during uncertain times.

If you’d …

How to Implement Agile to Pivot Quicker

April 14th, 2020


Today we talk about the quickest way to pivot your business during difficult, uncertain times. Rose Désauguste describes in detail how your business …

Gratitude: More Important Than Ever Before (BONUS!)

April 9th, 2020


This special bonus episode is audio from a Facebook live I did yesterday, where I realized how grateful I am for everything around me, despite …

Mindfulness & Radical Acceptance During COVID-19

April 7th, 2020


Patricia Thompson is back on the show to chat about mindfulness during crisis.

She introduces us to the concept of radical acceptance.

Learn why …

The Most Important Questions to Ask Before Digital Transformation

March 31st, 2020


In the wake of COVID-19, many businesses are pivoting and looking to expand (or develop) their digital presence.

Learn how your relationships with data, customers, competition, value, and innovation change in the …

Adjusting to an Overnight Paradigm Shift in the Business Landscape

March 19th, 2020


Seemingly overnight the business landscape changed. Businesses are closing, some for the short-term, and some ... forever.

It would be really easy …

Amazing Businesswomen in History: Meet Tenacious Effa Manley

March 10th, 2020


This week we talk about a historical woman in business. In fact, she's the only woman in the Baseball Hall of Fame. She was a baseball owner and executive who also fought for civil rights. A fantastic woman who will …

How to Start Planning Your Business Projects

March 6th, 2020


Have you ever wondered how to get started with the planning process? This episode will help you get started with the nuts-and-bolts and the key …

How to Choose Your Business' Next Project

February 25th, 2020


There are so many projects you *could* decide to start. How do you choose? The next business project may not be sexy (or it may be sexy beyond …

Demystifying the Most Successful Business Projects

February 18th, 2020


On this week's show, we're going to demystify business project success. Get the hot tips you need to before you start planning your next big initiative, product launch, or business improvement project.

Leave us a …

Your Life and Business Are A Series of Projects

February 11th, 2020


One of the things that I run into a lot with business owners is they say, "I don't have any experience leading projects." I don't think that that's really true. I'm going to challenge that assumption on this show, and …

Who You Are is the Heart of Your Business Path

February 4th, 2020


On this week's show, we're going to wrap up our goals series and talk about why who you are is the heart of your business path. 

If you'd like to learn the Crazy Simple Sweet Spot to Reach Your Goals download your copy …

How to Prioritize Your Business Goals

January 28th, 2020


On this week's show, we talk about how to prioritize your goals. Not only which goals are you going to want to get done, but how are you going to get them all finished? All that and more here on Women Conquer Business.

The Importance of Goal Setting in Business

January 21st, 2020


This week we talk about the importance of setting goals in business. We use a real-life example to bring SMART goals to life so you know exactly why goal setting is the heart of your business.

This isn't some boring …

How to Harness Your Ideas to Reach Your Goals

January 14th, 2020


How to harness your ideas to reach your goals. Do you have more ideas than you can handle? Do the ideas get garbled with all of the other 'to do' list tasks? Sometimes it feels overwhelming and like you'll never reach …

What the 2019 Word of the Year Says About Our Planet

January 7th, 2020


The 2019 word of the year affects everyone — whether you run a business or not. I'm joined this week by my great friend, creator, writer, podcaster, and producer, Liz Zirk, as we tackle the 2019 Oxford Dictionary's word …

Why You Need To Be A Rational Unicorn with Michael Jonas

December 31st, 2019


Michael Jonas is an attorney who helps his clients become Rational Unicorns. On this show, you'll learn what that means, why attorneys and small businesses really do need to get along better, and that there are people …

[Encore Presentation] Why Procrastination Isn’t About Self-Control & Time Management

December 24th, 2019


Welcome to this encore presentation of Why Procrastination Isn't About Self-Control & Time Management. What if I told you procrastination wasn't …

A Closer Look at Marketing for Small Business and Politicians

December 17th, 2019


Join us for a fun, broad-based interview with Elizabeth Case, as she shares her journey from small business marketing to leading a political …

Advocacy and Overcoming the Odds with Win Charles

December 10th, 2019


Win Charles is a force to be reckoned with. She's single-handedly dismantling the limiting beliefs people have about cerebral palsy and other chronic conditions. We talk about what cerebral palsy is, how people can get …

Quick Announcement Episode

December 4th, 2019


Just a quick recording to let you know we're still here, still working, and we have some really cool stuff in the pipeline... just for you! 

This Is Why Risk Can Be Awesome

November 18th, 2019


Have you ever done something totally strange (and yet at the same time perfectly safe) and have it turn out to be the most awesome thing ever? Yeah, sometimes risk is like that. If we spend our lives being too …

Spirituality & Sass with Starr Sheppard-Decker

November 11th, 2019


Starr Sheppard-Decker shows us the sassy side of spirituality. Hold onto your hats, get ready for some irreverent - and reverent - spiritual talk …

The Best Business Experiences Are Also Spiritual Journeys

November 4th, 2019


All those victories, and times you second-guess yourself? Those are the business experiences that provide you with opportunities to get to know yourself on a deeper level. These mini-spiritual journeys make you a better …

Why Empathy is Your Business Edge with Maria Ross

October 21st, 2019


Has anyone ever told you that you can't show compassion and empathy AND be successful in business? Brand Strategist and author Maria Ross is here to …

Human-to-Human Marketing with Angela Henderson

October 14th, 2019


Tired of feeling like you're connecting with an automation more than a brand, business, or person? So am I. And so is Angela Henderson. She talks about another way. It's called human-to-human marketing. And you're going …

Woman-Led Startup Raises $3 Million

September 30th, 2019


This week we meet Kate Bradley Chernis, Co-Founder and CEO of Lately, artificially intelligent-powered marketing software that automatically turns blogs, videos, and podcasts into dozens of amazing social posts. This …

The Problem with Hustle Culture

September 23rd, 2019


Hustle culture isn't bad... until it is.

Key Takeaways:

  • What does it mean to hustle, anyway? 
  • The problem with hustle for the sake of hustling
  • Hustle …

Spoonies, Self Care & Podcasting with Kelly 'Nerdzilla' Mendenhall

September 16th, 2019


This week we meet Kelly "Nerdzilla" Mendenhall, a recovering nonprofit professional living with chronic pain, who's also building a business from her couch, and crushing it on her podcast. Oh, and she has a wicked sense …

Purpose Driven Leadership & Holistic Wellness with Rose Désauguste

September 9th, 2019


Key Takeaways:

  • Jen shares wisdom from a recent Lyft driver about burnout
  • We meet Rose Désauguste, Founder of HueLixir
  • We talk about strategies you can …

Health, Wellness and Entrepreneurship with Lily Fontas

August 26th, 2019


Meet Lily Fontas

Lily Fontas is on a mission to help women get strong, healthy and happy…. on their terms. She works with women from Boston to Tokyo as an online master health & wellness coach and has helped over …

The State of Women's Entrepreneurship & Igniting Your Inner Lioness with Thembi Bheka

August 19th, 2019


On this week's show we talk about the state of women's entrepreneurship. We are really rocking it! And ... we have some work to do. I'm also SUPER EXCITED to share my interview with Thembi Bheka. She's an amazing woman …

Why Authenticity and Vulnerability Rock Your World

August 12th, 2019


How transparency, authenticity, and vulnerability are different. Why authenticity and vulnerability are your secret sauce, and why transparency …

Overnight Success Myths; Meet Visionary Entrepreneur Bobbie Stewart

August 5th, 2019


Is someone telling you there's NO WAY you can succeed? Remember, there's no such thing as an overnight success. You need to be a visionary. Take our guest, Bobbie Stewart, CEO & Founder of Palette Stores. People say …

Why You Should Learn to be Comfortable with Insecurity

July 29th, 2019


After last week's episode about productivity in a distracted world, I became really curious about some of the underlying causes of distraction. We're going to talk about one of the biggest emotions causing our …

How to Stay Productive in a Distracted World

July 22nd, 2019


Ready to experience more freedom? It's time to tame your distractions with our guest, and productivity expert, Mark Struczewski. Jen also shares about the limits of perception and experience, and why it's just as …

Three Simple, Powerful Ingredients to Achieve Your Goals

July 15th, 2019


Consistency, impact, and impact. What if I told you achieving your business goals is within reach if you're mindful of three simple things? This …

Why Empowered Women Empower Others with Genecia Alluora

July 8th, 2019


Listen to this mind-blowing interview with Genecia Alluora, the leader of the largest women's entrepreneurial network, Soul Rich Woman. It's not …

Your Secret Recipe: Listen, Plan & Focus with Sarah Olivieri

July 1st, 2019


Send us a question or comment and you might be featured on Women Conquer Business:

Get your Women Conquer Business swag!

Meet Sarah …

Allies, Sisterhood, and Making Change with Brenda Bryan

June 24th, 2019


Send us a question or comment and you might be featured on Women Conquer Business:

Get your Women Conquer Business swag!

Meet Brenda R. …

How to Create a Just World with Kelly Diels

June 17th, 2019


Meet Kelly Diels

Kelly Diels is a writer + Feminist Marketing Consultant.

In other words: she's a culture-maker.

She connects the dots between our …

Bravery, Travel & Success with Anna Lundberg

June 10th, 2019


Meet Anna Lundberg

Anna Lundberg is the founder of One Step Outside, where she helps people around the world build businesses and create a lifestyle that allows them an unimagined sense of freedom, flexibility and …

Marketing, Media & Money with Patty Farmer

June 3rd, 2019


About Patty Farmer

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Radio Host, Magazine Publisher, Event Producer and Best-Selling Author specializing in Marketing & …

How to Rethink Your Branding for a Competitive Advantage

May 27th, 2019


Branding is often one of the most misunderstood topics among small local businesses. On this week's show, I talk about what branding is, what branding isn't, and why it's so important to get it right.

When you think of …

How to Protect Your Business When Powerhouse Companies Break-up

May 20th, 2019


A nasty break-up in the digital marketing world has left many small business owners scrambling all spring. We talk about what happened, why, and how protect yourself in case it happens to you.

We depend on our software …

It's Never too Early to Plan Your Business Exit with Ashley Micciche

May 13th, 2019


We place so much importance (and focus) on starting a business, and then keeping it running. My guest today, Ashley Micciche, will tell you it's never to early to build value in your company with an eye on planning your …

Happy Accidents, Grace & Forgiveness

May 6th, 2019


About 4 hours after last week's guest, Jennifer Allain, left my house, an uninsured motorist totaled our car. My reaction told me how far I've come …

Insurance, the Army & Michelle Obama with Jennifer Allain

April 29th, 2019


This episode consists of excerpts from a two and a half hour conversation between Jennifer and I. I picked out a few of my favorite moments as well as moments that help you move your business forward - not only in terms …

The Problem with Instant Gratification as a Business Strategy

April 22nd, 2019


Have a question or comment? Go to and you can record on your computer or phone. Let us know what you think about instant gratification.

Buy some Women Conquer Business swag!

Articles Referenced

Why Procrastination Isn't About Self-Control & Time Management

April 15th, 2019


Have a question or comment? Go to and you can record on your computer or phone. Let us know what you think about procrastination and why you procrastinate.

Buy some Women Conquer Business swag!

How to Spring Clean Your Business & Avoid Project Fatigue

April 8th, 2019


The Third Paddle podcast is now Women Conquer Business. We talk about what that means and how to spring clean your business while avoiding project …

Creating Marketing Systems to Scale Your Business with Kronda Adair

April 1st, 2019


Are you a small business looking to grow? Look no further. On this week's show, Kronda Adair talks about creating marketing systems to scale your business.

About Kronda Adair

Kronda Adair is the founder of Karvel …

How to Follow Your Passion to Flourish and Get Paid with Craig Tennant

March 18th, 2019


We've all heard, do the work you love, the money will follow. But do you believe it? Do you really believe it? Even if you run your own business are …

1st Anniversary Hijinks, Listener Thank-you's and the next 52

March 11th, 2019


After two blockbuster interviews with Senta Scarborough and Gerald Jones, Jen and Liz recover from a taco emergency to discuss what it's like to podcast for a year, how freaking awesome our listeners are, and what's in …

Building Equitable Business Communities with Gerald Jones

March 4th, 2019


Gerald Jones, CPLP is an experienced leader, coach, speaker, and training facilitator with over 18 years of experience building and mentoring higher performance teams. He has been producing business-focused audio …

Storytelling with Award-Winning Journalist & Emmy® Nominated Producer Senta Scarborough

February 25th, 2019


Senta Scarborough was nominated for an Emmy®️ for her production work at E! News for a piece about Joan Rivers. Whether it's producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al …

Digital Trade-offs, You Are a Gift & Origins Of Grandfathered In

February 18th, 2019


This week talk about the true costs and benefits of all of these digital tools that we use. I call it digital trade-offs. Are you getting just as …

Why Mindfulness Makes You A Better Leader with Patricia Thompson, Ph.D.

February 11th, 2019


Corporate psychologist and mindfulness expert Patricia Thompson, Ph.D., helps us bridge the gaps between leadership, work-life balance, and …

How to Free Yourself from Negative Thoughts

February 4th, 2019


Negative thoughts and images are so intrusive. They can take over our lives until we see nothing else. Learn how Jen turned her thoughts, experiences, and health around by taking one simple step.

Things we mention:

How to Reframe Thoughts When You Feel out of Control

January 28th, 2019


We talk about the government shutdown, and real-life examples of how it's affecting people who work for the federal government - and people who …

Love the Body You're In with Lucia Pavone

January 21st, 2019


Today, we talk body love with Lucia Pavone is an international speaker, instructor of the art of sensuality, with an emphasis on full body orgasm. …

How to be Shamelessly Feminine with Jen Rozenbaum

January 14th, 2019


Today I interview Jen Rozenbaum. We talk about what it means to be shamelessly feminine, and how overcoming fear comes down to putting things into perspective while practicing presence over perfection.

About Jen …

What's Your Next Evolution?

January 7th, 2019


Liz gets her own podcast (and I'm her FIRST guest!!), Jen gets a new website with awesome business recommendations, and we talk about the next …

This is Why Women Must Advocate for What They Need with Melissa Bird

December 31st, 2018


For the first 40 episodes, we’ve spent a lot of time talking about different trends, tactics, and methods for improving your business.

You might say we’ve worked together on your business.

This episode kicks off our …

Behind-the-Scenes Get to Know Jen Holiday Mashup

December 24th, 2018


We go behind-the-scenes of some of our favorite interviews, and Liz interviews Jen. Sit back and relax, learn about the Vandal Lounge, Booker, coffee roasting in Italy, and what it's like to work with Jen.

Episode #19: …

Shiny Object Syndrome: How to Stay Focused on Priorities

December 17th, 2018


Shiny object syndrome (SOS). It’s a thing. A thing you can avoid. You know all those apps and tools you bought on Black Friday? Do you know how …

Don’t Burn the Business Plan with Sandra Hughes

December 10th, 2018


Burning your business plan is the latest craze. We talk about why having and using a business plan helps you get clarity, align your goals, and set revenue targets to help you stay on track. Sandra Hughes also …

Why Your Entrepreneurial Spirit is Important

December 3rd, 2018


How do small business owners and entrepreneurs differ? The differences affect things like goal-setting and decision making. We also talk about why the entrepreneurial spirit is important and how to engage with other …

What the 2018 Word of the Year Says about Our Culture

November 26th, 2018


Jen and Liz riff on the Oxford Dictionary’s words of the year, including the short list. What do these words say about how we treat women, people of …

Why Gratitude Makes You a More Powerful Leader

November 19th, 2018


This episode is all about gratitude. Not Thanksgiving style, everyday style. We talk about how gratitude makes you a better leader, starting with surrender and appreciating your own life so you can appreciate the people …

Vulnerability and Imposter Syndrome with Allison Kinnear

November 12th, 2018


Allison Kinnear shares her personal experiences with Imposter Syndrome on her journey to become a leader in the field. If you’ve ever felt like a fraud, it’s important to know you’re not alone, listen here to get lots …

Why You Need to Follow Your Intuition with Sarah Hadley

November 5th, 2018


Today we continue our intuitive conversation with Sarah Hadley. Buckle your seatbelts as we talk about turning customers away, following your …

Start Celebrating Your Magic with Sarah Hadley

October 29th, 2018


Today we talk books, magic, energy, and ghosts — just in time for Halloween. Join Jen and Sarah Hadley for an interview about her transformation from an Occupational Therapist to a business owner. Part 1 of 2.

Notes …

How to Plan and Engage Effectively on Social Media

October 22nd, 2018


Learn about social media — what it means to get out there and be the face of an organization, strategies and tactics, and the do’s and don’t’s of …

Tips for Talking with Techies and How Gender Plays a Role

October 8th, 2018


On this episode we talk about how to communicate with IT staff and technical freelancers like web developers. We all know communication is one of the more important soft skills to have. But how do you talk to someone …

How Is #MeToo Changing Business?

October 1st, 2018


What is the Me Too Movement? How has it changed? What does #metoo mean for Business? Me too has been in the news a lot — we talk about the issues and …

How to be a Digital Entrepreneur with Kalyna Miletic

September 24th, 2018


Jen interviews Kalyna Miletic to discuss digital entrepreneurship (AKA digital nomad), digital strategy, the importance of non-negotiables and how she's created the life of her dreams as a road warrior traveling and …

Your Recipe for Success: Curiosity and Imperfect Action

September 17th, 2018


Jen discusses the power of curiosity in business and why perfectionism is a doctrine you need to lose if you really want to move your ideas forward.


Why are we afraid of change? The science of uncertainty:

How to Overcome Your Sales Fears and Attract the People You Want with Katie Collins

September 10th, 2018


On this episode, Jen visits with Katie Collins to discuss the sales fears and obstacles that prevent women entrepreneurs from getting the best …

How to Launch your Ideas in 6 Weeks with Benjamin Dell

September 3rd, 2018


On this episode, Jen visits with Benjamin Dell, Founder and CEO of MissingLettr and the MissingLetter Uppercase Conference. Benjamin provides a lot of insights into rapidly developing ideas and taking them to market.

How to Disrupt Traditional Leadership Models with Brigette Iarrusso

August 27th, 2018


On this episode, Jen visits with Brigette Iarrusso. She’s passionate about transforming how people and organizations approach leadership so it better …

How to Be a Productive Leader with Sally Foley-Lewis

August 20th, 2018


Join Jennifer as she interviews Sally Foley-Lewis. Sally is obsessed with productive leadership. We learn why it’s important to have a magnet in our …

Reckoning: What Happens When Enough is Enough

August 13th, 2018


Jen shares the journey that led to Foster Growth and why she is so passionate about helping businesses owned by women and people of color.

  • Harvard's …

Truth in Business & the Impact of Women-Owned Business

August 6th, 2018


Join Jennifer as she discusses recent podcast changes, the challenges of finding truth in business in a ‘post-truth’ world, and the impact of …

How to Own Your Power with Tandy Pryor

July 30th, 2018


Join Jennifer and her guest Tandy Pryor where you’ll learn how your attitudes toward power, including your physical environment, may be holding you …

How to Release Yourself from Limitations with Brian Fowlie

July 23rd, 2018


Jen interviews Brian Fowlie and talks about how the prison system helped him see and break through his limitations. You’ll also learn the business mindset benefits of meditation.

Things We Mention

The Prophet, by …

Tim's Transformational Journey Will Make You A Better Leader

July 16th, 2018


Jen interviews Tim McCain about his journey from addict and convict to entrepreneur. You’ll also learn how Tim’s inner control freak got soothed, to …

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