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38 EpisodesProduced by AdobeWebsite

Design shapes the world we live in, play in, and work in. And it shapes how we buy, how we sell, and how businesses succeed. This season on Wireframe, we connect small business owners with mentors and designers. We learn principles of good design, get advice on how to make great branding, and help o… read more


Hilton Carter and Kyle Webster Help Plant Man P Design for a Split Audience

This episode profiles Jon Perdomo, co-founder of Plant Man P, as he tries to marry his two seemingly disparate passions and audiences: street wear and houseplants. You can find Jon on Instagram and YouTube

Jon is paired with his hero in the plant styling space: Hilton Carter. Hilton talks about his own journey of starting out, and how he navigates the challenge of engaging two distinct audiences: those interested in interior decor, and those craving houseplant content. Hilton also impresses upon Jon the importance of auditing the design of other brands, like Supreme. Find Hilton on Instagram and TikTok.

Adobe designer Kyle Webster encourages Jon to take risks and experimentat in his design work. Kyle references his own experience designing for streetwear brand The Hundreds, and uses some of those lessons to guide Plant Man P’s branding and messaging. Find Kyle on Twitter and Instagram.

This season of Wireframe is supported by Adobe Express, a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about this podcast at (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)

Find a transcript of this episode here.

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