Abolish Boring, Make Your Customers Laugh, and Get Them To Buy. Today’s Consumers’ Don’t Have Shorter Attention Spans, Their Tolerance For Un-Entertaining Content is What’s Shrinking. Ben Willson, Co-founder & CMO of Komedy.io is Breaking Down the Art and Science of How to Attract Your Favorite Customers and Getting Them To Share Across Social Media. Give Them Disruptive Content For Your Disruptive Brand.