Cover art for podcast Who's Saving the Planet?

Who's Saving the Planet?

98 EpisodesProduced by Planet Savers Org. Website

Discover how the minds, methods and money that fueled the explosion of innovation and disruption in silicon valley are working to build the technology, products and companies that will save the planet. Hosts: Lex Kiefhaber and Tony Noto. Music: Bill Gagliardi.

46:36

SmartAssUndies: Brendan Saves the Planet by the Seat of Your Pants

If you were anywhere close to crunchy in high-school you had a pin on your backpack that proclaimed, "Be The Change You Want To See In The World."  The world is a big place to change, but the point (if I may, Mr. Gandhi) was that you don't need to change the world, you need to change yourself, and effect part of the world in so doing. 

Brendan Lo is the intersection of one man becoming a force for good in his own life and strategically placed motivational quotes, embodied (and on bodied...) in his company, SmartAssUndies. SmartAssUndies is pretty much exactly what it sounds like: an underwear company that's affixed  joy inducing quips to the posterior of your posterior so that every morning your day begins with a chuckle and an affirmation. Take for instance, "I See Magic Everywhere," or, a personal favorite, "Stay focused on the important shit & leave the rest behind," consider the billboard for the message, and I dare you not to grin. 

But you don't get on the pod just by being clever. Brendan sought out a leading sustainable supplier for his fabric, all of which is manufactured from recycled PET bottles. He donates 5% of his profits to forest restoration efforts. He takes great care to ensure the factories where his underwear is minted are equitably run and the labor fairly paid. 

As it says on his website, Brendan is the head of customer service, CFO, CEO, Marketing Manager.... A one man shop. Changing the world, saving the planet, doesn't mean you need to re-invent the wheel (or food, or fire...), as Brendan teaches us, it can be as simple as living up to a button on a bookbag, or an affirmation on your ass. 

"Everybody’s ass benefits," Brendan says. "Including the animals." That's something we can get behind. Also featured is non-fiction writer and sustainability expert Jessica Miles, who "butts" in from time to time. We don't mind and neither will you! Tune in.

*One quick note, Brendan at one point says that 1 million plastic bottles are discarded every second, when he meant to say every minute. Who's likes flawless people anyway??

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Who's Saving the Planet?

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/146800ec/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens