Cover art for podcast When She Founded

When She Founded

58 EpisodesProduced by Somer HamrickWebsite

When She Founded with Somer Hamrick, CEO & Founder of Channel Clinical, is an insider view on what it really takes to start and scale a company in STEM. Each episode takes a deeper look into one such business venture and the woman who started it. Industry mavens describe their personal path to entre… read more


B Side: Solving for a Problem = Keep the Question in Front of You

Do you know the problem that your company has set out to solve? With the many needs and demands that arise in the day-to-day operations of your business, it can be easy to overlook the central aim of your brand. However, to move your business towards growth, it is crucial to use this fundamental problem as an anchor for how you move forward within your business.

In today’s episode, I share how answering a question and solving for a problem led me to develop the Channel Clinical brand effectively and why it is so essential to keep problem-solving at the forefront of your business development process. I share why it is vital to know what your company’s “guiding star” is and how incorporating creative practices into your routine as an entrepreneur can be beneficial. I also highlight how reaching outside of your industry can provide an increased breadth of insight and feedback that can help elevate your brand.


“Coming back to the question we are solving is the anchor, and it remains the anchor.” - Somer Hamrick


Today on When She Founded:

  • The specific, age-old problem that I saw vendors in my industry struggling with and the two aspects of their businesses they had trouble balancing
  • What CRO is an acronym for in my industry
  • Why you should always come back to the question you are solving in entrepreneurship and what question I sought out to solve
  • Different aspects of your business that keeping the question in front of you can help you understand
  • Two things to emphasize when problem-solving within your business
  • The importance of leveraging technology to maximize your time and increase efficiency
  • A creative practice I start my mornings with
  • What helped me develop the brand name, feel, and color palette for Channel Clinical Solutions
  • How the ego can impact problem-solving and how I shape my process to promote better decision-making
  • Why you should reach outside of your industry for insight and advice and the networking groups that have impacted me the most
  • Why drawing on feedback from others is crucial to developing your brand and the importance of knowing the “guiding star” of your business


Resources Mentioned:


Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to When She Founded


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens