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When She Founded

58 EpisodesProduced by Somer HamrickWebsite

When She Founded with Somer Hamrick, CEO & Founder of Channel Clinical, is an insider view on what it really takes to start and scale a company in STEM. Each episode takes a deeper look into one such business venture and the woman who started it. Industry mavens describe their personal path to entre… read more


Decision Fatigue No More

Brooke started her career in nonprofit management and then discovered a love of all things technology (she was fixing everyones computer issues and suggesting ways to upgrade their systems) and decided to get a Masters in Computer Information Systems from Boston University.

She went on to work at Postmates in Operations until she left 5 years ago when she realized the lack of flexibility it provided for her as a new mother.  Brooke went on to do freelance Web Development and IT Project Management before helping to co-found a co-working space for moms in Tacoma, WA, The Pod Works. 

There she saw that moms had created their own little economy buying and selling each other's goods and services.  In an effort to get moms paid more and on a bigger scale, Brooke took her tech skills and love for supporting mom-owned businesses and merged them into one idea, Allobee. Allobee is an agile, all encompassing business team solution.

Brooke has a Bachelors in History & Education from Appalachian State University and a Masters of Computer Information Systems from Boston University.  She lives in Durham, NC with her two kids, Lily & Lukas, her husband and their two rescue dogs.


Brooke joins me today to discuss how her beginnings in tech coupled with her families example of service has brought her to today. Brooke pairs mostly small business owners with vetted professional women to support their business needs like development, digital marketing, consulting and support. Brooke talked about how she gave her first pitch in front of a large audience with many people from the press present. She inspires us by sharing how you need to trust your instincts on decision making like when to take on capital and when to adjust your company strategies. 


“That is the thing, if you always go back to that movement and mission…that is one thing that female founders are so great at. We are very mission driven and very much focused on that and I think that helps to build a better company over time.” - Brooke Markevicius


  • Today on When She Founded we discussed what caused her to leave the corporate world and move to freelancing from home.
  • She shares with us what it was like to pitch her idea in front of a room full of men about a business involving mothers as the workforce and largely clients 
  • Brooke speaks to the product marketplace environment and how to fit into it
  • Some of the challenges involved with a young business and she shares how keeping the balance of supply and demand is similar to labor contractions
  • We learn the meaning behind the name of her company, Allobee, and how it represents her vision and the look of the company today.
  • Brooke shares how she stays scrappy, innovative and where she derives her inspiration
  • Some ways to be successful and how to push through some of your obstacles


Connect with Brooke Markevicius, Founder and CEO of Allobee





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Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

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