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What Works

300 EpisodesProduced by Tara McMullinWebsite

The nuts & bolts of building a stronger business

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EP 359: Operating An Ethical Business With the ethical move Founder Alice Karolina

October 19th, 2021


When you orient your motive toward making room for difference, including people who's experiences aren't like yours, taking steps to not hurt people with your business, I think you can find both some peace and the …

EP 358: Imagining New Ways To Work With Future Proof Skills Lab Founder Liz Wiltsie

October 12th, 2021


My guest today is a perfect example of this. Liz Wiltsie is the founder of the Future Proof Skills Lab and the host of Sustainably Human At Work. …

EP 357: Building A Business Based On What Matters With Coach Mara Glatzel

October 5th, 2021


Lately, I've been thinking about how much we take existing systems and ways of working for granted—and then find ways to operate within those conventions that make us feel like we're honoring our values. Instead of …

EP 356: Creating A System Of Care

September 28th, 2021


Today, I have 3 more contributions to this month's discussion about systems. Each one tackles a different aspect of this idea that "systems just are."

EP 355: Cash Flow Is A Feminist Issue

September 21st, 2021


It's easy to think 2-dimensionally about the money in your business: revenue and expenses. But 2-dimensional thinking makes it much harder to find the money to grow. If you can start to think 3-dimensionally (revenue + …

EP 354: Making Sales A System With Coach Pony Founder Christie Mims

September 14th, 2021


Today, I’m talking with Coach Pony founder Christie Mims. Christie helps coaches build a real business with her program of the same name. Plus, Christie is host of the Coach Pony podcast, a show we lovingly produce at …

EP 353: Dancing With Systems In Clickup With Lou Blaser & Sean McMullin from YellowHouse.Media

September 7th, 2021


When you bring a systems thinking approach to business strategy, management, sales, marketing, and even the creative process, how does that shift your decision-making and action?

To kick off this month, I wanted to …

EP 352: Personal Strengths Make Strategy Stronger

August 24th, 2021


I've got four more stories of business owners leveraging their strengths for you today. And the thread that runs through each of them is how using personal strengths as a filter allowed them to make components of their …

EP 351: Thinking Differently With Writer Kris Windley

August 17th, 2021


I've never thought of myself as very good at visual art or graphic design—even though I wished I was.

Then, I had a conversation with writer, …

EP 350: Slowing Down For Success With Coach Reva Patwardhan

August 10th, 2021


I still struggle with belonging. I struggle with the constant fear of unfamiliar situations and people—along with the fear of plenty of familiar situations and people—something Laura James describes in her book, Odd …

EP 349: Updating Your Default Settings With Work Brighter Founder Brittany Berger

August 3rd, 2021


This month, I indulged myself a bit with our focus on the podcast. I wanted to talk to other neurodivergent business owners about how they leverage …

EP 348: Knowing When To Get Out Of The Way With Let’s Do The Books Founder Mark Butler

July 27th, 2021


It’s not easy when it feels like your life or business are in chaos.

It’s hard to find the space to take a mental break, let alone some time away from work.

My buddy Mark Butler, has been working on lessening the chaos …

EP 347: Carving Out Space For Creative Work With The Autonomous Creative Founder Jessica Abel

July 20th, 2021


What does it take to be able to carve out the time and energy to pursue big creative projects?

Jessica Abel is the founder of The Autonomous Creative and the creator of The Creative Focus Workshop. She’s also a …

EP 346: Finding The Right Blend With Financial Behaviorist Jacquette Timmons

July 13th, 2021


Solid systems, strong client relationships, naps, and art is the perfect blend for my day.

You probably have your own ideal blend for how you spend …

EP 345: Putting Your Business In Maintenance Mode With ScaleSpark Founder Susan Boles

July 6th, 2021


Last week, we took our first trip of this Hot Vax Summer. And later this month, we're driving out to Montana to enjoy a month in the mountains again. We'll still be working but the business will largely be in …

EP 344: Time To Take A Break?

July 1st, 2021


Do you ever get the feeling you’re white-knuckling it through business ownership? Like if you just squeeze the wheel hard enough and focus on what’s in front of you, you can keep your business from ending up in a …

EP 343: 5 Ways To Do More & Better By Teaming Up

June 29th, 2021


It's a huge opportunity to take better care of each other. An opportunity to make our little corner of the world a better place through the vehicle of business. And we just won't do that alone.

Today, I have 5 ways we …

EP 342: Getting Help Before The Ish Hits The Fan with Shulamit Ber Levtov

June 22nd, 2021


One of the people I observe who is not only skilled at asking for support but has the professional chops to explain to me how she’s done it and why …

EP 341: Taking Better Care Of Each Other with Wanderwell Founder Kate Strathmann

June 15th, 2021


What can you do with your business if you look beyond your individual needs and your individual success?

That's a really exciting question to me.

EP 340: Managing As An Introverted, Anxious, and Autistic Boss: Tara’s Interview On The Rebel Therapist With Annie Schuessler

June 8th, 2021


I am introverted, I do have social anxiety, and I'm autistic.

That's a pretty thick soup to be wading through as a manager.

The main reason I wanted to share that before you hear this interview is because my experiences …

EP 339: Hiring For The Upside With Small Business Co-Pilot Founder Podge Thomas

June 1st, 2021


I met Podge back in 2019 and was immediately struck by her thoughtfulness and humanity—both in life and business. Podge helps business owners and …

Q&A: What Content Should Be Free? And What Should Be Paid For?

May 27th, 2021


How do you know what content should be free? And, what should be paid for? This month, we’ve been talking all about building an audience and/or …

EP 338: Why Staying Small Leads To Big Results

May 25th, 2021


This month, we've explored finding customers and building an audience—which are not the same things.

Every business needs to find customers. But not every business—not even most businesses—needs to build an audience.

EP 337: Connecting With Stories With Tell Me A Story Founder Hillary Rea

May 18th, 2021


Nothing fosters human connection faster than a story.

Stories are the most direct way to tell someone else—or a whole audience of people—an important …

EP 336: Marketing Without Scale With Brand Strategist Felicia Sullivan

May 11th, 2021


Today, I’m talking with Felicia Sullivan, a brand strategist who has built a thriving business on marketing activities that don’t scale. Felicia …

EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones

May 4th, 2021


Social media celebrity is not a requisite for success—no matter how many attractive business influencers give you the impression that it is.

But you don’t have to take my word for it.

This week, I’m talking with Andréa …

EP 334: Creating Mental Space With Simple Changes

April 29th, 2021


What's the ROI on mental space?
What would it be worth to you to get some peace of mind?
What would you be willing to do to alleviate a bit of …

EP 333: Simplifying Social Media Content Creation With Andréa Jones and Tara McMullin

April 27th, 2021


Andréa and I are both on a mission to bust some of the assumptions that people have about what's good for business when it comes to social media marketing.

For me, it's a small part of what I do. But for Andréa, this is …

Q&A: How Do You Make A Big Change To Your Business Model?

April 23rd, 2021


How do you make a big change to your business model without making it harder than it has to be? How do you navigate sunsetting an old offer (or a …

EP 332: Maybe Simplicity Is Just A Dream…

April 20th, 2021


I'm convinced that every entrepreneur has a fantasy business that they daydream about.

It's free from all of the baggage and assumptions that we've built up around our existing businesses.

And I'm also convinced that …

EP 331: Embracing Simplicity With Brigitte Lyons & Sophy Dale

April 13th, 2021


Doing more and inevitably making things more complex is the main tool we've been trained to use.

This leads to all sorts of predictable challenges, …

EP 330: Letting Go Of Complication With Brigitte Lyons & Sophy Dale

April 6th, 2021


Today, we're kicking off both a series on simplifying and a set of two episodes with businesses owners who have direct experience with dramatically simplifying their businesses—and in turn, creating immense growth.

EP 329: The Anatomy Of An Opportunity

March 30th, 2021


Sometimes it can feel like you don’t find opportunity, opportunity finds you. But even then, it’s the fact that you were paying attention—listening, watching, taking it all in—that allows you to act on it. It can make …

EP 328: Navigating The Crossroads With Business Coach Justine Clay

March 23rd, 2021


This week, my guest is Justine Clay, a business coach for creatives. Justine is one of the most thoughtful decision-makers I know. And her story …

EP 327: Building A Financially Sustainable Business Model With Systems Saved Me Founder Jordan Gill

March 16th, 2021


Can you navigate a financially sustainable way to moving from 1:1 client services to more flexible, leveraged offers?

Yes, of course. And here's how …

EP 326: Creating Sustainable Structures & Systems With Superscript Marketing Founder Anna Wolf

March 9th, 2021


Our core competency gives us a big leg up on creating operational sustainability, financial sustainability, as well as personal & social sustainability.

And that's the thing about investing in your core competency. …

EP 325: When Opportunity Meets Sustainability With Tara McMullin

March 2nd, 2021


"The Squeeze" occurs when you've run out of capacity in your business.

You simply don't have the time, energy, or mental bandwidth to do more, and so you can't really see a way for the business to grow. Still, The …

EP 324: 4 Patterns That Make Relationship-Building A Challenge

February 25th, 2021


All this month, we've been examining the relationships in our businesses and how we make them stronger. We looked at our relationship with our customers, our relationships to our team members, and our relationships to …

EP 323: Get To Know Your Neighbors With Rebelle Founder Shannon Siriano Greenwood

February 23rd, 2021


In other words, we need to go beyond transactional online networking and get back to building real relationships—organic, friendly, neighborly ones.

There is no one I know who is better at this than Shannon Siriano …

EP 322: Building A Stronger Team With Productive Flourishing Founder Charlie Gilkey

February 16th, 2021


This week, we're examining how we nurture the relationships we have with the people who work with us.

I'll be honest with you: there are so many different places I'd like to take this episode. There are so many of the …

EP 321: Designing A Remarkable Customer Experience

February 9th, 2021


What I really love about customer experience design is that it can be so creative!

There truly is no one-size-fits-all process. Our different values, …

EP 320: Making Your Business Your #1 Ally

February 2nd, 2021


In this episode of What Works, I'm exploring how getting into right relationship with yourself can help you get into right relationship with your business. In the process, we'll examine learning to enjoy the process …

EP 319: Why Our Plans Need More Margin

January 28th, 2021


We've inherited a pattern of over-scheduling, over-planning, and over-committing, as well as technology that eliminate our margins and induce …

EP 318: Writing The 2nd Draft With Sell From Love Author Finka Jerkovic

January 26th, 2021


This week, I'm closing out our series about working the plan by talking about 2nd drafts—both literal and metaphorical—with the author of Sell From Love, Finka Jerkovic.

You'll hear how it took writing a first, …

BONUS: Finding Your Podcasting Rhythm With The Standout Podcast Club

January 21st, 2021


Flow. Rhythm. Consistency. These are all words we want to associate with how we do our work, but so rarely can we actually describe a week or even a day as flowing, rhythmic, or even possessing some level of …

EP 317: Leveraging LinkedIn With The Pocket PhD Founder Emily Crookston

January 19th, 2021


Obviously, we all got thrown for a loop last year when Covid hit. That wrench in the works played out different for every one and every business—but we all had to adapt in some way.

If you fought, fled, or froze, you're …

EP 316: Planning For Parental Leave With Startup Society Founder Gillian Perkins

January 12th, 2021


This week, my guest is Gillian Perkins—a YouTuber with over 450 thousand subscribers, marketing expert, business strategist, and the creator of Startup Society.

I've had the pleasure of getting to know Gillian through …

EP 315: How I’m Planning For 2021 at What Works & YellowHouse.Media

January 5th, 2021


Welcome to the first What Works episode of 2021!

This episode is going to be a look behind the scenes of my two companies and how we’re planning for 2021, some of the choices we’re making, and what we’ll be looking for …

EP 314: Discovering Who You Want To Become With Modern Leaders Co-Founder Melissa Emler

December 22nd, 2020


Today, we're talking to Melissa Emler, who leads a community of educators & administrators over at Modern Learners.

As you might guess from the name of her company, Missy has been through the wringer this year! The …

EP 313: Focusing On What You Can Control With Co-Creating Inclusion Founder Alethea Fitzpatrick

December 15th, 2020


This week, we’re continuing our series on leading yourself with Alethea Fitzpatrick, the founder of Co-Creating Inclusion—a diversity, equity, and …

EP 312: Surfing The Ebbs & Flows with The Change Agency Founder Valerie Black

December 8th, 2020


When you’re building a business, you’ll inevitably experience ups and downs, ebbs and flows.

When things are bad, it can feel like every success you’ve ever experienced is being washed away by failure.

But, of course, …

EP 311: Finding The Full Body Yes With Being Boss Host Emily Thompson

December 1st, 2020


This month, I wanted to take a look back at how they’ve led themselves through this wild year.

So I spoke to 4 small business owners who each had a very different experience this year. What they all have in common, …

EP 310: Unlearning Default Thoughts With Financial Coach Keina Newell

November 24th, 2020


This week, I'm talking with financial coach and the founder of Wealth Over Now, Keina Newell.

Keina and I started this conversation with the frame that we were going to be talking about learning mindset skills. And we …

EP 309: How To Change Your Perspective

November 19th, 2020


Today, you're going to hear from four small business owners who have learned to see things in a new way--to shift their perspective--and as a result …

EP 308: Leveraging Old Skills & Learning New Ones With Bouquet Stock Photography Founders Dana Kaye & Felton Kizer

November 17th, 2020


All this month on What Works, we're talking about leveling up our skills and, this week, I've got the inside scoop on a brand new joint venture that friend of the pod Dana Kaye and her new business partner Felton Kizer …

EP 307: Mastering A New Model With The Light House Founder Christianne Squires

November 10th, 2020


This year—both as predicted and rushed along by the pandemic—has seen a wave of new community-based businesses.

And lots of people are learning just how different this skill set is!

I wanted to talk with someone else …

EP 306: Finding A New Way To Communicate With Writer Kris Windley

November 3rd, 2020


This month, we're exploring how we level up by learning new skills.

We all bring a unique skill set to our businesses. Some of us bring the skills we …

EP 305: How To Keep Speaking Up (Even When Things Go Wrong)

October 29th, 2020


Speaking up for yourself and your business is no joke.

Putting your ideas, stories, or information out there can be daunting. Any number of things …

EP 304: Speaking To New Audiences With Rebel Therapist Founder Annie Schuessler

October 27th, 2020


Today, we're talking with Annie Schuessler from Rebel Therapist.

Annie helps therapists and other healers move their businesses beyond private practice. She has her own podcast—also called Rebel Therapist—and we talk …

EP 303: Creating A Curated Newsletter With #jesspicks Creator Jessica Williams

October 20th, 2020


I'm all in on curating. And I think it's something that most small business owners should consider as a potential way to use their voice and …

EP 302: Connecting With Confidence with Brand Builders Academy Creator Suz Chadwick

October 13th, 2020


Suzanne Chadwick is so good at showing up and connecting with people. In fact, she does it every week day morning—a habit we talk about during this …

EP 301: Taking A Stand With Tell Me A Story Founder Hillary Rea

October 6th, 2020


My guest today is Hillary Rea, the founder of Tell Me A Story. Hillary helps entrepreneurs, leaders, and change makers identify that personal …

EP 300: Celebrating A Milestone With Emily Thompson, Elsie Escobar, Jessica Kupferman & Tara McMullin

September 29th, 2020


This is our 300th episode of What Works! To celebrate, What Works host Tara McMullin and top podcasters, Emily Thompson (Being Boss), Elsie Escobar …

EP 299: How To Design Your Own Sales System

September 22nd, 2020


This week, I've got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to …

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann

September 15th, 2020


This show is called What Works for a reason.

Sometimes it's a declaration: this is what worked for this small business. And often, it's a question, "What works?"

Today's episode is very much a question, many questions, …

EP 297: Selling A New Program With Proof To Product Founder Katie Hunt

September 8th, 2020


Today's guest is Katie Hunt—who is a member of the former group and serves the latter group.

Katie is the founder of Proof To Product, which helps creative entrepreneurs run and grow thriving product-based businesses. …

EP 296: Putting The Humanity Back In Sales With Lawyer Autumn Witt Boyd

September 1st, 2020


Today, I'm talking with my friend Autumn Witt Boyd, the founder of The AWB Firm, which specializes in helping online business owners protect what they've built.

Autumn and I talk about why she started tinkering with her …

EP 295: It’s Always A Work In Progress

August 25th, 2020


The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and uncertainty as a threat… …

BONUS: Refining How I Offer Business Support Over The Long-Term

August 20th, 2020


Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business …

EP 294: Refining Your Offer With SpeakEasy Cooperative Founder Michelle Markwart Deveaux

August 18th, 2020


Refining the product or service you already offer can be as good—or even better—for giving your business a shot of energy as offering something new.

When you refine or repackage your offer, new people might notice it …

BONUS: Why We Chose Productized Services For YellowHouse.Media

August 13th, 2020


In This Episode: Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what …

EP 293: Offering Bespoke Services With Flaunt Your Fire Founder India Jackson

August 11th, 2020


Offer development is an incredibly important part of running a service-based business. Without a careful strategy and thoughtful process behind how …

BONUS: How I Created 2 New Offers When People Asked Me, “What’s Next?”

August 6th, 2020


This is a special bonus episode of What Works--the show that takes you behind the scenes of how small business owners take decisive action to build a stronger business.

This is the first episode in a three-part series …

EP 292: Figuring Out What’s Next For Your Offer With LOE Collective Founder Alisha Robertson

August 4th, 2020


This month, we’re focusing on how small businesses create & deliver value.

How do we develop new offers? Put together new packages? Build new products?

We’ll be deep diving into 3 businesses and how they create …

EP 291: Reply Hazy. Try Again.

July 28th, 2020


The future is hazy.

It's unknowable. And that makes taking decisive action to build a stronger business much more challenging.

But we have a choice. We can either fight it--and metaphorically try to shake that damn ball …

EP 290: Discovering Your Vision With Ginkgo Public Relations Founder Cher Hale

July 21st, 2020


My guest is Cher Hale, the founder of Ginkgo Public Relations.

Cher is full of incredible stories of figuring out what she wants and taking action to …

EP 289: Leading Through Uncertainty with &yet CEO Sarah Avenir

July 14th, 2020


I wanted to dig into what leading a team or community through a crisis can look like, and I could think of no one better to talk to about this than …

EP 288: Rethinking Your Business Amidst Change With Second Breaks Founder Lou Blaser

July 7th, 2020


We are all facing uncertainty--as we do every day. So I wanted to talk with business owners who have their own stories about embracing uncertainty this month and the first person I thought of was Lou Blaser, the founder …

EP 287: The Things We Thought We Knew About Money

June 30th, 2020


This week, we asked members of The What Works Network to share one thing they thought they knew about money but later discovered wasn't true. Each …

EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps

June 23rd, 2020


As you grow as a business owner, you can start to anticipate market changes and plan for the way your cost of goods increases. You can set a goal to position your brand in a certain way and you can become smarter about …

EP 285: Going All In With Strategist Marie Poulin

June 16th, 2020


This week, we're taking a look at what happens when you're able to go all in on every aspect of building your business—product, marketing, and operations—and how that impacts how money flows through your business.

To do …

EP 284: Pricing On A Sliding Scale With Corpus Ritual Founder Jennifer Patterson

June 9th, 2020


In This Episode: Why grief & trauma worker Jennifer Patterson prices a significant portion of her work using a sliding scale How a sliding scale system increases accessibility to valuable healing work for people …

EP 283: Taking Stock Of Our Evolving Relationships To Money with Tara & Sean McMullin

June 2nd, 2020


In This Episode The single most important lesson Tara McMullin learned about money in the last 5 years How that lesson rippled through her business …

EP 282: Finding Support Through Coaching With Wholehearted Coaching Founder Shirin Eskandani

May 26th, 2020


I was not a girl scout.

But I love merit badges.

As in, few things thrill me more than earning recognition for learning or doing something.

I've been chasing merit badges all my life—so much so that the pursuit of merit …

EP 281: Business Support Comes In All Shapes & Sizes

May 21st, 2020


All this month, we've looked at the challenges--and opportunities--that small business owners face in getting the support they need to feel confident and prepared.

We've looked at mental health support, we've examined …

EP 280: Thriving With High Functioning Anxiety With The Happier Approach Host Nancy Smith

May 19th, 2020


I started learning about high-functioning anxiety from our guest today, Nancy Jane Smith. The way Nancy described anxiety was nothing like what I thought of anxiety to be... but was everything about my experience of the …

EP 279: Leveraging Masterminds For Support With Startup Pregnant Founder Sarah Peck

May 12th, 2020


Last year, at an in-person gathering of one of the masterminds that we run at What Works, one participant told me that they didn't really need anyone …

EP 278: Prioritizing Your Mental Health With Chris Brogan

May 5th, 2020


This month, we're tackling that feeling of loneliness and the different kinds of support we can lean on to feel grounded and whole.

Today, we're …

EP 277: 3 Tools These Small Business Owners Swoon Over

April 30th, 2020


We've covered a lot of territory with the tools we use to run our businesses over the last month. And we're going to cover a little more today.

But I …

EP 276: Tools For Building An Online Personal Training Business With Holly Myers and Arryn Grogan From Lift With Holly & Arryn

April 28th, 2020


My guests today are Holly Myers and Arryn Grogan from Lift With Holly And Arryn. They were running an online personal training business before taking …

EP 275: Tools For Building A Copywriting Agency With Content Bistro Founder Prerna Malik

April 21st, 2020


And this week, I'm talking with Prerna Malik about the tools she uses to run her copywriting agency, Content Bistro.

Yes, Prerna and I get into the …

EP 274: The Tools That Power A Content-Driven Business With Grit Host Jessica Stansberry

April 14th, 2020


We're continuing our series on the tools we use to run our small businesses by taking a look at the tools a content-driven business uses to create, …

EP 273: The Tools We Use To Run a Podcast Production Agency with YellowHouse.Media Co-Founders Sean and Tara McMullin

April 7th, 2020


This month, we're going to take a deep dive into the tools that different businesses rely on to run.

We'll talk software, systems, and processes—plus …

EP 272: Making Your Brand Personal With Stasia’s Style School Creator Stasia Savasuk

March 31st, 2020


Today, I'm joined by Stasia Savasuk, the creator of Stasia's Style School. Stasia helps people find the courage, clarity, and congruency to rock …

EP 271: Brand-Building Is More Important Than Ever

March 26th, 2020


This weekend, I spent money at my local brewery because I want to support them as they try to keep their workers employed. I spent money at a local …

EP 270: Building A Brand That Defies Stereotypes With 300 Pounds And Running Host Martinus Evans

March 24th, 2020


My guest today is Martinus Evans, the host of the 300lbs And Running podcast and the founder of the Slow AF Run Club.

Martinus isn't very "on brand" either if you consider a runner someone wears short shorts and only …

EP 269: Co-Creating A Brand In Community With Shameless Mom Academy Host Sara Dean

March 17th, 2020


The hardest part of rebranding has been rebuilding the idea our customers and community have about who we are and what we do for them.

That process …

SPECIAL: COVID-19 And The Impact On Small Business Owners

March 14th, 2020


What impact with the global coronavirus pandemic have on small business owners? Some are already feeling the crunch. Others are planning for the …

EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals

March 10th, 2020


This week, my guest is Alyssa Catalano, the co-founder of Studebaker Metals—a metalsmithing and accessories brand that epitomizes focused and …

EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini

March 3rd, 2020


Today, we're talking to Gina Bianchini from Mighty Networks.

Now, as you probably already know, Mighty Networks is a sponsor of What Works. Plus, we're proud users of their community-building and course delivery …

EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison

February 25th, 2020


While there are many white women entrepreneurs who are on this journey with me, few have been so public about her learning, her missteps, and the …

EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

February 18th, 2020


Today, my guest is Rob Walling and Rob is committed to doing things differently.

Rob is best known for his leadership in the world of bootstrapped software-as-a-service businesses. He is the founder of Drip, MicroConf, …

EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood

February 11th, 2020


I'm thrilled to bring Shannon Siriano Greenwood back to the podcast.

Shannon is the founder of Rebelle, which started as a conference and grew into a …

EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae

February 4th, 2020


But today, my guest is Erica Courdae, the founder of Silver Immersion, a Baltimore-area hair and makeup business, as well as a diversity, equity, and inclusion coach.

She's also the host of Pause On The Play, a podcast …

EP 262: Honing Your Craft Using Smart Project Management With Kickass Conferences Founder Isaac Watson

January 28th, 2020


My guest today has had a similar experience learning the ins and outs of event planning and hosting kickass conferences.

Isaac Watson is the founder of Kickass Conferences, an event strategy and production studio based …

EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without

January 23rd, 2020


Today, you're going to hear from 5 business owners--all member of The What Works Network members. They're sharing the project management software …

EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli

January 21st, 2020


I wanted to know how people who work with lots of data and reports manage the process, communicate with their clients, and organize all the work to be done.

So I asked Christina Sjahli, an on-demand CFO and cash flow …

EP 259: Managing The Creative Process With Brooklyn Book Doctor Founder Joelle Hann

January 14th, 2020


Joelle is the founder of Brooklyn Book Doctor. She works with authors to help them complete their book projects—whether it's crafting the proposal or completing the manuscript.

Her job is to be as much creative partner …

EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dana Kaye

January 7th, 2020


The Nitty-Gritty: How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects The tools she uses to track progress, …

EP 257: End-Of-Year Mailbag Episode With Tara McMullin

December 24th, 2019


We've had a helluva year here at What Works. We've talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year.

What Works is special because we focus on the …

EP 256: Discovering What You Need From Your Business With BrainSpace Optimized Founder Hailey Thomas

December 17th, 2019


Today's guest mentioned early on in our conversation that she found herself taking the work that came to her, growing her capacity to be able to bring in *more* work, and never really stopping to ask herself how she was …

EP 255: Taking Stock & Setting New Intentions With Podcasting Advocate Elsie Escobar

December 12th, 2019


This week, my guest is Elsie Escobar. Elsie is the co-host of LibSyn's podcast The Feed as well as their community manager. She's also the co-host of She Podcasts, a podcast and community of over 14,000 women …

EP 254: Transforming Your Business Model With Growth & Impact Strategist Toi Smith

December 10th, 2019


Today's guest is Toi Smith—a growth & impact strategist who has wrestled with this same question.

Toi and I talk about how her identity and business model has shifted from virtual assistant to online business …

EP 253: Discovering The Joy of Missing Out With Inkwell Press Founder Tonya Dalton

December 3rd, 2019


Our self-talk keeps us on the edge, always wondering if we're good enough, smart enough, or tough enough.

Tonya Dalton would like us to know there's …

EP 252: Making New Clients Feel At Home With SmartStart Founder Linda Lopeke

November 26th, 2019


For our final episode on our series on designing exceptional customer experiences, I spoke with Linda Lopeke, the founder of SmartStart.

Linda knows that customer service starts long before the first purchase is ever …

EP 251: Teaching Customers How To Use Your Product One At A Time With Tyme Iron Creator Jacynda Smith

November 21st, 2019


Today, we're examining customer service that might not scale but has helped the company create massive growth.

The Tyme Iron, created by today's …

EP 250: Creating Wildly Fun Client Experiences With Allie LeFevere

November 19th, 2019


Allie LeFevere is the co-founder of Obedient Agency—a full-service humor marketing agency.

Truly, the first time I landed on their website, I can …

EP 249: Standing Out With Exceptional Customer Experiences With Project Army Founder Viktor Nagornyy

November 12th, 2019


Viktor Nagorynyy is the founder of Project Army. What started as an SEO and digital marketing consultancy has blossomed into a full-service website …

EP 248: What’s Working In Setting Boundaries While Delighting Customers With Coach Nicole Lewis-Keeber

November 7th, 2019


Nicole is a Licensed Clinical Social Worker turned business therapist & mindset coach who helps entrepreneurs identify the patterns that cause …

EP 247: Managing Exceptional Client Experiences In Less Time With Coach Ashley Gartland

November 5th, 2019


Ashley is a business coach who specializes in helping overwhelmed, frazzled entrepreneurs streamline their businesses and work less—while they …

EP 246: Learning From Your Mistakes With Leadership Developer & LMFT Rebecca Ching

October 29th, 2019


I spoke with one of my oldest business friends, Rebecca Ching, about some of the mistakes she made when she took a huge leap forward in her therapy …

EP 245: Coaching Yourself To Stick With It With Original Impulse Founder Cynthia Morris

October 22nd, 2019


Cynthia Morris is the founder of Original Impulse. She coaches writers, artists and entrepreneurs to get out of their own way so they can finish …

EP 244: Managing Anxiety As An Entrepreneur With Supernova Collective Creator Jo Casey

October 17th, 2019


The Nitty-Gritty: How coach and business strategist Jo Casey manages her anxiety as an entrepreneur The situation that revealed just how big an impact anxiety had on how she ran her business How setting clearer …

EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith

October 15th, 2019


Tommy Griffith is the founder of ClickMinded, a comprehensive digital marketing training company that started as a simple, in-person SEO workshop.

Tommy and I chat about why he made the decisions he did, how he kept …

EP 242: Embracing Uncertainty To Grow Your Business With Co-Creating Inclusion Founder Alethea Fitzpatrick

October 8th, 2019


Alethea is the founder of Co-Creating Inclusion, a diversity, equity, and inclusion consulting firm with a mission to shift culture and drive equity …

EP 241: Finishing What You Start With Start Finishing Author Charlie Gilkey

October 3rd, 2019


Today, I invited my dear friend Charlie Gilkey back on the show to talk about the subject of his new book, Start Finishing: How To Go From Idea To Done. It's perfect for this month we're spending on resilience.

You see, …

EP 240: Leveraging Commitment To Find What Works With Tara McMullin And Big Dreams Bold Moves Host Malia Russell

October 1st, 2019


Today, you're going to hear from me.

A few months back, I got an email from Malia Russell, the founder & host of Big Dreams. Bold Moves., which …

EP 239: Expanding Your Capacity Beyond The Classroom With Design Dance Founder Debra Giunta

September 26th, 2019


My guest is Debra Giunta, the founder of Design Dance, a community dance education company that's reaching over 1500 K-12 students with arts education and social-emotional learning every year.

I talk with Debra about …

EP 238: Scaling Up With A Certification Program With The Ops Authority Founder Natalie Gingrich

September 24th, 2019


My guest is Natalie Gingrich, the founder of The Ops Authority.

After spending 15 years in corporate at a Fortune 150 company, she dove into entrepreneurship leveraging her project management and HR experience to assist …

EP 237: Discovering What Scales With Writer & Maximum Impact Founder Katey Schultz

September 19th, 2019


My guest today had a business that resembles so many: one that required her constant input, expertise, and care just to stay afloat.

While she felt …

EP 236: Leveraging Your Special Sauce With Speaking Your Brand Founder Carol Cox

September 17th, 2019


Carol is the founder of Speaking Your Brand, a speech coaching agency that helps women entrepreneurs and executives craft their signature talks.

I …

EP 235: What’s Working To Scale With Software With Scale Spark Founder Susan Boles

September 12th, 2019


Susan Boles is the founder of ScaleSpark, a consulting firm that helps companies break through growth ceilings by fixing back-end processes and …

EP 234: Choosing Not To Scale With Oki Doki Co-Founder Marie Poulin

September 10th, 2019


Today, my guest is Marie Poulin—our first 3 time guest here on the pod!

Marie is not someone to miss the important questions. Her and her husband Ben …

EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

September 5th, 2019


Building a subscription-based product is one key way small businesses can scale up.

But they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, and savvy marketing to get to …

EP 232: Scaling From The Start With Yellow House Media Co-Founders Sean & Tara McMullin

September 3rd, 2019


Is it too early to start thinking about scaling your business? Absolutely not! Tara & Sean McMullin have started a brand new business and are …

EP 231: Taking Risks And Experimenting With Confidence With Author & Online Business Manager Victoria Klein

August 29th, 2019


Today, for our final Candid Confidence Project conversation, my guest is Victoria Klein.

Victoria is an author, entrepreneur, and a certified online business manager.

I’ve been digital acquaintances with Victoria for …

EP 230: Finding The Confidence To Come Back After Major Loss With Book Coach Jodi Brandon

August 27th, 2019


Jodi Brandon has more than 20 years' experience in book publishing. Today, her passion is working as a book coach and editor for creative entrepreneurs and small business owners who want to serve their business with a …

EP 229: Leveling Up Your Confidence With Lawyer Victoria R. Clark

August 22nd, 2019


Victoria R. Clark is the founder and managing attorney of Clark Law in Washington, DC.

Victoria and I talk about why she decided to start her own law practice in the first place, how she became more confident talking …

EP 228: Trusting Yourself & Your Decisions With Coach Katie Linder

August 20th, 2019


My guest today is facing challenges like these head-on.

Her name is Dr. Katie Linder and she's the creator of the Radical Self-Trust Podcast Channel. Katie developed the Radical Self-Trust framework as a way of helping …

EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman

August 15th, 2019


Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she …

EP 226: Showing Up With Confidence With Tell Me A Story Founder Hillary Rea

August 13th, 2019


Hillary Rea has always found confidence in showing up on stage and sharing stories. But when she realized that a project she'd been working on for 8 years hadn't grown the way she hoped, her confidence took a hit.

We …

EP 225: Finding The Confidence To Close Big Deals With Edios Media Co-Founder Michael Karsh

August 8th, 2019


A couple of years ago, Michael Karsh and Elizabeth Madariaga started Edios Media to help thought leaders & educators create high-quality video education. I spoke with Michael & Elizabeth in Episode 101 and I …

EP 224: Building Confidence Through Consistent Action With Shatterboxx Design Founder Jamie Varon

August 6th, 2019


Jamie Varon made a big lifestyle change over the last few years and I wanted to know where she found the confidence to do life differently as a small business owner.

We talk about the year she spent living and working …

EP 223: Confusing Confidence and Status With What Works Founder Tara McMullin

August 1st, 2019


I might seem confident in myself and my business... I've been learning that my confidence is based on something completely out of my control.

I share …

ANNOUNCING: The Candid Confidence Project

July 30th, 2019


We know you have big goals for the rest of this year. There are numbers you want to hit, things you want to create, and relationships you want to nurture. And, we know those goals can often make you question your …

EP 222: Planning & Hosting Events All Over The World With Brazenist Founder Brooke Roberts

July 23rd, 2019


This week, my guest is Brooke Roberts, the founder & host of Brazenist, an online education and offline experience company helping goal-getters to future-proof, redefine success, and live a brazen life. Brazenist is …

EP 221: Fitting Business Into A Full-Time Travel Lifestyle With Amy Scott

July 16th, 2019


Today, I'm joined by Amy Scott. Amy is the founder of both Nomad Editorial and Nomadtopia, a hub for inspiration and resources for location independence. Amy opted out of her office job and traditional lifestyle back in …

EP 220: Managing A Team From The Road With Kinetics Consulting Co-Founder Kate Leese

July 9th, 2019


Kate Leese is the co-founder of Kinetics Consulting, which helps electric and gas utilities create a culture of safety and preparedness.

Kate and I …

Ep 219: Prioritizing Time Off With Calibrate Your Year Creator Kelly Higdon

July 2nd, 2019


Kelly Higdon is a business and lifestyle coach who prioritizes her time off so much...

...that's she's worked up to taking a full 3 months off from …

Ep 218: How I Build Flexibility Into My Business With Tara McMullin

June 27th, 2019


As you’re listening to this, I’m somewhere between the White Mountains of New Hampshire and Acadia National Park in Maine. Sean and I are celebrating our 1st wedding anniversary in the only way we how: in a National …

Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-Kim Lam

June 25th, 2019


The Nitty-Gritty: What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audience How she channeled her love of …

Ep 216: There’s No “Right” Way To Grow Your Audience

June 20th, 2019


So what's working for you when it comes to building your audience and connecting with the right people? Could you stick with it for the next 10 …

EP 215: Growing An Audience Together With Community Builder Eli Trier

June 18th, 2019


Eli Trier organizes community projects for introverts and quiet revolutionaries. Her goal is to raise the level of discourse around a topic, bringing …

EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers

June 11th, 2019


Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over …

EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington

June 6th, 2019


I asked Kim what's working when it comes to SEO today—not just from a technical standpoint, but from the perspective of building audiences hungry for the products or services we offer. As part of our "what's working" …

EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones

June 4th, 2019


Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. She’s also the host of the …

EP 211: Building An Audience With Tara McMullin

May 30th, 2019


When I made the decision to all but start over with my email list, it was a decision to do the work to find that number, rediscover the right people, and rebuild my audience from there.

The post EP 211: Building An …

EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Northrup

May 28th, 2019


As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital empire that reaches hundreds of thousands globally. …

EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers

May 23rd, 2019


As you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. Put yourself in these small …

EP 208: Pricing By The Numbers With Systems Saved Me Founder Jordan Gill

May 21st, 2019


In this interview, Jordan and I talk about how her business model evolved into VIP weekend offerings, how her pricing strategy has evolved with it, …

EP 207: What’s Working In Tracking Your Business Finances With Kaitlyn Louvier From Bench

May 16th, 2019


My business had been making well over $100,000 per year before I finally hired a great bookkeeper who could help me understand what was really going …

EP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill

May 14th, 2019


Madison and I chat about how she ended up with 2 businesses in the first place, how she knew something needed to change, and how her workdays have changed now that she's reprioritized her businesses. We also discuss how …

EP 205: What’s Working In Traffic & Analytics With Rita Barry

May 9th, 2019


The Nitty-Gritty: Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic The mistakes small business owners make that prevent them from taking advantage of the …

EP 204: Creating Value After Going Viral With Jennifer Johansson

May 7th, 2019


My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in …

EP 203: Running Your Business By The Numbers With Tara McMullin

May 2nd, 2019


When I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS. In fact, I got a refund. Now, I’d love to tell you that’s because I was much more diligent with my …

EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau

April 30th, 2019


Claire Pelletreau is a Facebook ad strategist and the host of the Get Paid podcast.

A few years ago, Claire took some maternity leave—and that maternity leave ended up being twice as long as she originally planned.

EP 201: Turning A Side Project Into Your Main Gig With Work Brighter Founder Brittany Berger

April 25th, 2019


The Nitty-Gritty: How Brittany Berger came up with the idea for the Work Brighter newsletter How Work Brighter evolved as she continued to work her …

EP 200: Weathering The Ups & Downs Of Entrepreneurship Over The Long Haul

April 23rd, 2019


Even in a successful small business, sometimes things don't go to plan. In our 200th episode, we dive into 6 stories about things that didn't work …

EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

April 16th, 2019


Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.

Racheal and I talk about how she came up with the idea of the CEO Retreat, …

EP 198: Finding A New Opportunity To Serve With Abundance Practice Building Founder Allison Puryear

April 11th, 2019


The Nitty-Gritty: How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison Puryear What the first business coaching program Allison led looked like Why she knew this …

EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

April 9th, 2019


My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.

Today, Val is wrapping up a 12-week email marketing program that netted her about $90,000.

But just 6 months ago, this …

EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie

April 2nd, 2019


In this episode, you’ll learn how Bonnie Gillespie, the author of Self-Management For Actors, planted a seed before she even started her business. …

EP 195: How Small Ideas Lead To Big Success With Tara McMullin

March 28th, 2019


There was something about this group of people: down to earth, honest, and thoughtful. The group never suffered the same drama that so many other …

EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte

March 26th, 2019


Janeris Marte had been a photographer for 18 years with limited success. She was a self-described jack of all trades.

She could specialize in …

EP 193: Doing More With Less: How Small Business Owners Take A Minimalist Approach

March 21st, 2019


We asked 4 members of the What Works Network to share what has worked for them and each gave their own take on how business can benefit from a less-is-more approach to doing business.

The post EP 193: Doing More With …

EP 192: Creating What You Love Using Patreon With Real Talk Radio Host Nicole Antoinette

March 19th, 2019


Nicole is the host of Real Talk Radio, a podcast that digs deep into the lives of athletes, writers, entrepreneurs, parents, coaches, and activists. …

EP 191: Your Business Is A Mess–And That’s Okay With Tara McMullin

March 14th, 2019


You can clean up your business and still have a mess on your hands. In this quick episode, Tara McMullin explains why AND how you can use that to …

EP 190: Getting It Done In Just 3 Days Per Week With Oasis Center For Craniosacral Therapy Founder Mindy Totten

March 12th, 2019


For most people, working just 3 days a week is a pipe dream. But Mindy Totten made it reality. She went from working 6.5 days per weeks as a craniosacral therapist to working just 3 days per week. Find out why Mindy …

EP 189: What’s Working In Community Building With Mighty Networks’ Senior Community Strategist Audra Lindsey

March 7th, 2019


People are a core part of any small business. Today, Mighty Networks' Audra Lindsey shares how you can create an amazing experience for the people your business brings together—without spending a ton of time or energy …

EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk

March 5th, 2019


Today, I'm thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience to mine... thinking that more offers would mean …

EP 187: Spring Cleaning Your Small Business

February 28th, 2019


Is your business neat & tidy? Or... could it use some decluttering? Throughout March, we're talking about streamlining, focusing, and cleaning up …

EP 186: Finding Clients On LinkedIn With Career Stories Founder Kerri Twigg

February 26th, 2019


Kerri Twigg has leveraged LinkedIn to build a thriving career coaching brand with a waitlist of prospective clients. She shares exactly what works for her as she shares content, connects with new people, and vets …

EP 185: Finding Your Personal Networking Style

February 21st, 2019


Four members of the What Works Network share what works for them when it comes to expanding their networks and nurturing relationships with …

EP 184: Taking Your Small Business Seriously With Lauren Caselli Events Founder Lauren Caselli

February 19th, 2019


Lauren Caselli thought small business entrepreneurship was messy and stressful... and then she started taking her business seriously. Find out how …

EP 183: What’s Working In Professional Networking With Rebelle Con Founder Shannon Siriano Greenwood

February 14th, 2019


Meeting new people--colleagues & prospects--is a key aspect of growing your business. But networking can be intimidating! We ask Rebelle Con …

EP 182: Launching A Brand On A Mission With Fear Her Fight Athletics Founder Maria Rodriguez

February 12th, 2019


It's possible to design a product people are clamoring to buy AND for that product to serve a much, much bigger mission. Learn how Fear Her Fight Athletics founder Maria Rodriguez combines smart product development …

EP 181: How Tara McMullin’s Brand Has Evolved Over The Last 10 Years

February 7th, 2019


Tara's business has changed a lot over the last 10 years. Find out more about the journey--and why CoCommercial is now The What Works Network.

The …

EP 180: Selling & Hosting Retreats With Writer Jennifer Louden

February 5th, 2019


Jen hosts multiple writing retreats every year, in addition to supporting writers through her community, The Writer’s Oasis. Plus, she’s the author …

EP 179: Reimagining The Coaching Business Model With Business Strategist Kyla Roma

January 29th, 2019


Think there's 1 right way to run a coaching business? Think again. About a year ago, Kyla Roma started pioneering a new model for the way she’d deliver business coaching. In our interview, we go behind-the-scenes of how …

EP 178: The Most Productive Habits Of Thriving Small Business Owners

January 24th, 2019


We want to celebrate the most effective habits of small business owners in our network.So, we’ve asked 4 members to share what’s working for them as they reexamine and refine their own routines.

The post EP 178: The …

EP 177: Evolving Your Entrepreneurial Mindset With Life, Listened Co-Founder Meagan Francis

January 22nd, 2019


Meagan Francis, founder of Life, Listened, discovered a whole new entrepreneurial mindset as she made the transition from the owner of a content …

EP 176: Shaping Your Message While Sharing It With The World With Scholar Shape Founder Margy Thomas

January 15th, 2019


It’s tempting to think that to do your best work, you have to hunker down in your creative cave, scratch out your brilliant thoughts by the fire, and only emerge once you’ve had your eureka moment. In fact, I know …

EP 175: What’s Working (And What’s Not) In Facebook Ads With The Ad Strategist Founder Amanda Bond

January 10th, 2019


Facebook ad costs are rising fast. So what's a small business owner to do? Amanda Bond, The Ad Strategist, explains what's happening and why--plus a framework for using ads when your business is ready.

The post EP 175: …

EP 174: Creating Real Value On Social Media With Creative Genius Law Founder, Patrice Perkins

January 8th, 2019


After over 10 years in this business, I’ve seen a lot when it comes to social media. I’ve been around for Blogspotting and LiveJournaling. I’ve seen the rise and fall of the Twitter empire. I remember when organic reach …

EP 173: Investing In Physical Products With Inkwell Press Founder Tonya Dalton

January 3rd, 2019


The small business landscape is constantly evolving. At What Works, we've noticed 5 key trends start to take on a life of their own--and we predict …

EP 172: Reapproaching High-Touch Services With Perfect Planning Events Founder, Tara Melvin

December 27th, 2018


The small business landscape is constantly evolving. At What Works, we've noticed 5 key trends start to take on a life of their own--and we predict …

EP 171: Focusing On Real Relationships With The Jordan Harbinger Show Host Jordan Harbinger

December 25th, 2018


The small business landscape is constantly evolving. At What Works, we've noticed 5 key trends start to take on a life of their own--and we predict …

EP 170: 5 Trends Shaping Small Business In 2019: Prioritizing Sustainability With The When I Grow Up Coach Michelle Ward

December 20th, 2018


The small business landscape is constantly evolving. At What Works, we've noticed 5 key trends start to take on a life of their own--and we predict …

EP 169: Leveraging The Wing Woman Effect With Build Yourself Workshop Founder Mia Scharphie

December 18th, 2018


Mia Scharphie believes in the power of a virtuous circle. It’s all about proactively cultivating the business allies within your realm who help take …

EP 168: Shifting Your Mindset To See Yourself And Your Small Business Differently

December 13th, 2018


The stories we tell ourselves as entrepreneurs make up our mindsets. These stories create a pattern of expectations and beliefs. Every action you take and every decision you make is filtered through these expectations …

EP 167: Focusing On Bigger, Longer, and Local With Scoop Studios Founder Maggie Patterson

December 11th, 2018


Maggie Patterson, Principal of Scout Studios, recently made a huge pivot in her company. For the first year or so of business, Maggie worked primarily with online business owners. But when she saw that business wasn’t …

EP 166: What’s Working In Live Video Broadcasting With Crowdcast Founder & CEO Sai Hossain

December 6th, 2018


Must See TV might be all but a thing of the past but there is still one place where appointment television is alive and kicking: live video broadcasting. Today, you can get up close and personal with your favorite …

EP 165: Tracking Goals While Managing The Day To Day With Serial Entrepreneur Jessica Fialkovich

December 4th, 2018


Jessica Fialkovich knows what it takes to start and grow a successful small business. And, she knows how to buy and sell them. Today, Jessica’s the …

EP 164: From Special Snowflake To Special Sauce–An Excerpt From Subtle

November 29th, 2018


If your business feels stuck, it could be the way you think that's to blame. Listen in to an excerpt from Tara McMullin's new book, Subtle, and learn …

EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye

November 27th, 2018


Dana Kaye does things differently. She won’t give you the same run-of-the-mill advice that other publicists will… and that not only helps her company grow, it also helps her clients reach new heights. In this episode of …

EP 162: Owning A Business Instead Of A Job With The Freedom Plan Author Natalie Sisson

November 20th, 2018


Natalie Sisson spent the better part of six years working remotely and traveling around the world. And while many of you likely know her as the Suitcase Entrepreneur, she’s set her bags down to make a home in her native …

EP 161: Gratitude Is The Whole Customer Experience

November 15th, 2018


It's important to show your customers that you care. But saying "thanks" can be more than a note or gift. We asked 5 small business owners what works when it comes to showing gratitude and elevating your customer …

EP 160: Finding New Customers Without Marketing Your Life Away with Lagom Body Co Founder Kristen Runvik

November 13th, 2018


More than 44 million Americans have a side hustle to earn extra money for living expenses, savings, and investments. But having a side hustle doesn’t necessarily mean you have a plan for quitting your job and going …

EP 159: What’s Working In Email Marketing With ConvertKit’s Isa Adney

November 8th, 2018


Despite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models. Of course, that doesn’t mean everyone uses email to drive …

EP 158: Building A New Business From His “Unique Genius” With Strategist Jason Van Orden

November 6th, 2018


Jason Van Orden founded Internet Business Mastery ten years ago -- and over the last decade, he successfully grew it into a well-known resource for …

EP 157: Planning For Parental Leave With StoryMine Co-Founders Catherine Orr & Elena Rue

October 30th, 2018


When Elena Rue was pregnant with her first child, she didn’t meet with leads in person once she started showing. “I didn’t want them to assume that’s going to change StoryMine,” she says. Which, of course, it didn’t. …

EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s Sarah Von Bargen

October 23rd, 2018


Sarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her …

EP 155: Small Business Owners Get Honest About Fear

October 17th, 2018


Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business, we thought …

EP 154: Exiting One Business And Starting Another With Jadah Sellner

October 16th, 2018


When you find what works in your business, you want more of that. But what happens when you reach success and realize that you want something else? Today’s guest, Jadah Sellner, can tell you more about that. She’s the …

EP 153: More Leading, Less Managing with Wanderwell Founder Kate Strathmann

October 9th, 2018


Kate Strathmann’s company Wanderwell Consulting pays homage to Aloha Wanderwell, the first woman to travel around the world by car during the 1920s …

EP 152: Reinventing Your Product–Twice–with Freshbooks Co-Founder Mike McDerment

October 2nd, 2018


Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret company to test new features …

EP 151: Doing More With Less With SystemsRock Founder Natasha Vorompiova

September 25th, 2018


Natasha Vorompiova wants to help you amplify your impact through systems. That might look like organizing and optimizing your inbox or clarifying how your business operates. But Natasha isn’t just passionate about …

EP 150: Juggling A Jeweler’s Business Model with Designer Christy Natsumi

September 18th, 2018


The jewelry trade isn’t always known for its sustainability -- especially when it comes to sourcing diamonds. Today, that’s changing because jewelry designers like Christy Natsumi are making conscious choices to source …

EP 149: Combining Creativity and Productivity To Do Great Work With Unmistakable Creative Host & Author Srinivas Rao

September 11th, 2018


Srini Rao writes at least 1,000 words a day and yet the majority of them you’ll never read. Why does he write so much, knowing that most of it won’t see the light of day through a blog post, an email, or a book chapter? …

EP 148: Building For Business & Life With Your Spouse with Productive Flourishing’s Charlie Gilkey & Angela Wheeler

September 4th, 2018


Ever thought of starting a business with your spouse? It takes strong boundaries, vision, and understanding to do it right: something that Charlie Gilkey and Angela Wheeler, founders of Productive Flourishing, have …

EP 147: Scaling Mental Health Services With Move Forward Counseling Founder Alison Pidgeon

August 28th, 2018


Sometimes, the way you’ve worked for years doesn’t work anymore. Life changes and responsibilities shift. That was the case for Alison Pidgeon. As the former director of two outpatient clinics, Alison started feeling …

EP 146: Wellness Hacking For Time Management Success With Business Strategist Michelle Warner

August 21st, 2018


As a startup cofounder and high achiever, Michelle Warner eventually hit a wall. She completely wore out her adrenals from working countless hours every day. But, instead of pushing through it and carrying on, …

EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon

August 14th, 2018


On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly …

EP 144: Centering Women Of Color In The Outdoors with Color Outside Founder Nailah Blades Wylie

August 7th, 2018


As a new mom and a newcomer to Salt Lake City by way of San Diego, Nailah Blades Wylie sought community and adventure to reconnect with herself. …

EP 143: Licensing Your Signature Work With Momtography® Creator Beryl Ayn Young

July 31st, 2018


Today’s guest, Beryl Young, returns to the podcast -- and this time, she’s sharing everything behind licensing her signature work, Momtography®. So far, Beryl’s licensed twelve teachers, with plans to expand to all 50 …

EP 142: Growing Organically Through Unconventional Channels with CozyCal Co-Founders Chris Tan & Kat Lu

July 24th, 2018


Kat Lu and Chris Tan never set out to build a SaaS company… but when a friend needed an easy way to schedule appointments online for her naturopathic …

EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons

July 17th, 2018


Financial behaviorist Jacquette Timmons helps people talk about uncomfortable things. One of the ways she does that is through The Comfort Circle™, an intimate gathering where she walks her guests through curated topics …

EP 140: Paying Attention To The Red Flags With Don’t Panic Management Founder Jess Ostroff

July 10th, 2018


This week’s guest is Jess Ostroff, founder and Director of Calm at Don’t Panic Management, a people-first virtual assistant agency founded in 2011. In addition to running the Don’t Panic team, she’s also a speaker and …

SPECIAL: Changing Your Name After 10 Years of Building A Personal Brand With What Works Host Tara McMullin

July 3rd, 2018


When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel.
I …

EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters

June 26th, 2018


Jaime Masters is a business coach and host of the Eventual Millionaire blog and the going-on-seven-years podcast series. In this episode of What Works, Jaime walks us through her process for hiring and keeping employees …

EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak

June 19th, 2018


Lauren and Jason Pak are the cofounders of Achieve Fitness, a gym based in Boston, Massachusetts. While personal fitness is what they do, their why is even more compelling. This husband-wife team set out to change the …

EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mission With &yet Chief Of Strategy Sarah Bray

June 12th, 2018


Have you ever felt that you could never work for someone else, other than yourself? Sarah Bray, entrepreneur, author, and digital strategist, felt …

EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller

June 5th, 2018


On this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her …

EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa

May 29th, 2018


After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more …

EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck

May 22nd, 2018


Sarah Peck is a writer and the host of Startup Pregnant, a weekly podcast where she explores and reimagines what parenting, entrepreneurship, work, and motherhood looks like. Listen to this episode of What Works to hear …

EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust

May 15th, 2018


Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, …

EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni

May 8th, 2018


Today on What Works, we welcome Michael Sirianni, owner of Buzz, a mobile rock-and-roll inspired sandwich shop serving the Lancaster, Pennsylvania …

EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin

May 3rd, 2018


Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her …

EP 130: Crafting Communities–And Happier Businesses–Both Online And Offline With Happy Startup School Co-founder Carlos Saba

May 1st, 2018


Carlos Saba, the co-founder of Happy Startup School, shares what worked for getting his new business off the ground, how he's translated local events …

EP 129: Building a Client Pipeline With Communication Rebel Founder Dr. Michelle Mazur

April 26th, 2018


Dr. Michelle Mazur talks about how her 3 Word Rebellion framework is making it easier to attract--and sell to--her most ideal clients.

The post EP 129: Building a Client Pipeline With Communication Rebel Founder Dr. …

EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder Lisa Akers

April 24th, 2018


Lisa Akers is both a spaceship builder and herbalist (really!) While this might sound like an unusual duo, Lisa demonstrates just how closely the two are related -- and how she balances working as an engineer and …

EP 127: Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis

April 19th, 2018


Michelle Fifis, founder of the Textile Design Lab, shares how she's made her membership-based business more lean-and-mean over the last year--and increased profitability at the same time.

The post EP 127: Getting Lean …

EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro

April 17th, 2018


Ali Shapiro, MSOD, certified holistic health counselor, and founder of Truce with Food® talks about her recent rebranding and repositioning of her …

EP 125: Writing Content For Results with Content Direction Agency Founder Lacy Boggs

April 11th, 2018


Lacy Boggs shares how her content marketing has evolved to focus on producing clients--not just email subscribers. Plus, she shares why she's asking …

EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author Emily Thompson

April 9th, 2018


Find out what works for Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of …

Profit. Power. Pursuit. Is Now What Works

April 5th, 2018


What Works is all about what's really working to grow, manage, and run small businesses in the digital age--as told by the small business owners …

Episode 123 – Crafting An Ultra Informative Social Media Strategy with Creative Genius Law Founder Patrice Perkins

March 13th, 2018

In this week’s episode, Tara chats with Patrice Perkins, the principle attorney of Creative Genius Law and an American Bar Association recognized legal rebel. Patrice founded her legal practice in 2010 after realizing …

Episode 122 – Building An Unpredictable Business with Woke Up Knowing Experience Creator Dyana Valentine

March 6th, 2018

The guest on this week’s episode is Dyana Valentine, the oracle behind the Woke Up Knowing Experience. Dyana helps her clients go beyond purely …

Episode 121 – Offering A Service At “Pay For Results” Pricing with Lisa Robbin Young

February 27th, 2018

In today’s episode Tara chats with Lisa Robbin Young, the founder of Arch Entertainment Media and author of ‘Creative Freedom: How to Own Your Dreams …

Episode 120 – Developing a Runaway Bestselling Product with Self Journal Co-Creator Cathryn Lavery

February 20th, 2018

In today’s episode Tara chats with co-founder, Cathryn Lavery. Cathryn and her co-founder Alan developed and crafted 13 products that empower people to crush inspiring goals, boost productively and create a …

Episode 119 – Creating Leveraged Income As An Attorney With The Contract Shop Founder Christina Scalera

February 13th, 2018

In this week’s episode, Tara chats with the attorney and founder behind ‘The Contract Shop’, Christina Scalera. The Contract Shop offers contract templates for creative entrepreneurs, including wedding professionals, …

Episode 118 – Low-Key Launching With The Persuasion Method creator Bushra Azhar

February 6th, 2018

This week Tara is joined by the international, best-selling author and founder of ‘The Persuasion Revolution’, Bushra Azhar. As a …

Episode 117 – Andrea Owen – Growing A Coaching Business Using Books with Your Kickass Life Founder Andrea Owen

January 30th, 2018

Tara’s guest this week is ‘Your Kick Ass Life’ founder Andrea Owen. Andrea is an author, mentor and certified life coach who helps high-achieving …

Episode 116 – Breana Patel – Serving & Selling To Bigger Businesses with Bonova Advisory Founder Breana Patel

January 23rd, 2018

This week’s guest is the founder of Bonova Advisory, Breana Patel. Bonova is a minority-woman owned consulting firm providing risk and compliance …

Episode 115 – Growing a Business For Good with SheNative founder Devon Fidler

January 16th, 2018

Tara’s guest this week is Devon Fidler, a Cree Woman from the Waterhen Lake First Nation in Saskatchewan. Devon is a social entrepreneur, and the Chief Changemaker of SheNative Goods Inc., a brand of handbags and …

Episode 114 – Scaling a High-Touch Service-Based Business with Author Accelerator Founder Jennie Nash

January 9th, 2018

This week, Tara’s guest is Jennie Nash, the founder and Chief Creative Officer of Author Accelerator, a book coaching program that provides feedback, accountability, and support for writers so they can finish their …

Episode 113 – 10 Digital Small Business Trends for 2018

January 2nd, 2018

This special episode of Profit Power Pursuit is focused on the trends that Tara sees coming for 2018 and how your business can adapt sooner rather than later to adapt to them. The post Episode 113 – 10 Digital Small …

Episode 110 – Top Entrepreneurs Get Real About What’s Working Now

December 5th, 2017

As 2017 comes to a close, Tara gives a quick hit of reflection on what’s working from a bunch of former Profit Power Pursuit guests. We e-mailed them and asked “what’s working for you right now?” As you listen, be sure …

Episode 109 – The Surprising Things Top Entrepreneurs Have Learned

November 28th, 2017

As we start to look toward the end 2017, Tara talks to some former guests about the one thing they thought they knew about their business but later found out they were wrong about. Here are seven great answers from …

Episode 108 – Taking Your Message to A Bigger Stage with Tanya Geisler

November 21st, 2017

Tara’s guest this week is her friend and TEDx Women speaker, writer, and leadership coach for extraordinary women, Tanya Geisler. She teaches women …

Episode 107 – Hiring Best Practices with Patrice Perkins

November 14th, 2017

For this week’s special episode, we’re sharing a clip from Tara’s latest class on CreativeLive, “Create a Hiring Plan & Grow Your Standout Business”. In this class, Tara helps you prepare your business for hiring. …

Episode 106 – Navigating the Growing Gig Economy with Marion McGovern

November 7th, 2017

Tara’s guest this week is Marion McGovern, founder of M Squared Consulting, one of the first gig economy companies in 1988. She’s also the author of …

Episode 105 – Building a Business on the Side of a Job You Love with Laptop Lifestyle Creator Alexis Teichmiller

October 31st, 2017

This week, Tara’s guest is Alexis Teichmiller, host of the Laptop Lifestyle podcast and a content creator for hospitality brands. She’s also the …

Episode 104 – Selling One Customer at a Time with Showcase Workshop Founder Millie Blackwell

October 24th, 2017

This week, Tara’s guest is Millie Blackwell, CEO & co-founder of Showcase Workshop, the sales content management system for large business who sell face to face. Her mission is to eradicate ring binders and printed …

Episode 103 – What the Heck Is dropshipping? with Portlight & Freeeup founder Nathan Hirsch

October 17th, 2017

This week, Tara’s guest is the founder of Freeup, Nathan Hirsch. Nathan is a serial entrepreneur and expert in remote hiring who got his start as a …

Episode 102 – Creating a Personal Filter for Honest Social Media Marketing with Wild Soul Movement founder Elizabeth DiAlto

October 10th, 2017

This week, Tara’s guest is Elizabeth DiAlto, the practical Mystic, author, podcast host, speaker, coach, and CEO behind Wild Soul Movement. Elizabeth …

Episode 101 – Starting a New Business with a Bang–and Clear Priorities–with Edios Media Founders Elizabeth Madariaga & Michael Karsh

October 3rd, 2017

For our 101st episode, we’ve got something pretty special. This week, Tara talks with two former producers of this podcast, who are now former CreativeLive employees. In January of this year, just nine months ago, they …

Episode 100 – Chase Jarvis

September 26th, 2017

This episode marks our 100th original episode of Profit, Power, Pursuit! To celebrate this incredible 100 episode milestone we decided to go back to the source. In episode 0, Tara spoke to the co-founders of …

Special Episode with Content Marketing Strategist Lacy Boggs

September 21st, 2017

In this special episode bonus episode of Profit, Power, Pursuit, we’re sharing an interview Tara did with Content Marketing Strategist Lacy Boggs during her last CreativeLive course, Create a Marketing Plan to Grow Your …

Episode 99 – The Power of a Profitable Niche with Content Copywriter Jessica Mehring

September 19th, 2017

This week, Tara’s guest is Jessica Mehring, CEO of Horizon Peak Consulting. She combines sales-focused copywriting with content marketing to help IT …

Episode 98 – The Art of Management–For One Or Many–with Productive Flourishing Founder Charlie Gilkey

September 12th, 2017

This week, Tara’s guest is Productive Flourishing founder, Charlie Gilkey. Charlie is a best-selling author, speaker, blogger, podcaster, and business strategist. His website has been visited by nearly 3 million people …

Episode 97 – The Secret to Small Business Longevity with Career Coach Michelle Ward

September 5th, 2017

This week, Tara’s guest is Michelle Ward the “When I Grow Up Coach”. Michelle has been offering dream business guidance for creative women since 2008. She’s been featured in New York Magazine, Etsy, Newsweek, and the …

Episode 96 – Fueling Your Business with Live Events with Tradeshow Bootcamp Founder Katie Hunt

August 29th, 2017

This week, Tara’s guest is Katie Hunt. Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast and a business strategist for …

Episode 95 – Creating Systems for Efficiency & Productivity with Indie Shopography founder Emily Thompson

August 22nd, 2017

This week, Tara is joined by Emily Thompson. Emily is the founder of Indie Shopography and co-host of “Being Boss” a podcast for creative entrepreneurs who want to up their game. At Indie Shopography, Emily helps …

Episode 94 – Why Marketing Campaigns Fail with CoCommercial Founder Tara Gentile and Media Strategist Brigitte Lyons

July 25th, 2017

This week, Tara is joined by CoCommercial’s own marketing director and the founder of B, the forward-thinking PR agency, Brigitte Lyons. Brigitte and Tara have been friends for years and love working together. Brigitte …

Episode 93 – Disrupting a Very Old Market with Cora Founder Molly Hayward

July 18th, 2017

Tara’ guest this week is Molly Hayward, the founder of Cora, a lifestyle brand giving women a modern method for managing their periods. Cora is …

Episode 92 – Creating Luxury Brands With an Emphasis on Impact With Alicia Johnson

July 11th, 2017

This week, Tara speaks with veteran brand strategist and Creative Director Alicia Johnson. Alicia has been leading iconic brand turnarounds for over …

Episode 91 – Making Your Business A Force For Good with The FruitGuys Founder Chris Mittelstaedt

July 5th, 2017

This week Tara speaks with Chris Mittelstaedt the founder and CEO of The FruitGuys, a business that serves farm-fresh fruit to offices across the United States as a way to help companies provide healthy offerings to …

Episode 90 – Pursuing An Adventurous Life with Uncaged Life founder Rebecca Tracey

June 27th, 2017

This week, Tara talks to Rebecca Tracey, the head and only honcho at the Uncaged Life. Rebecca works with coaches of all kinds from all over the world who want to have the freedom of working from anywhere by running …

Episode 89 – The Ins & Outs of Authentic Networking with Art of Charm Co-founder Jordan Harbinger

June 20th, 2017


In this episode, Tara talks to Jordan Harbinger. Jordan is a Wall Street lawyer turned talk show host, social dynamics expert, and entrepreneur. He’s …

Episode 88 – Cultivating A Confident Personal Brand with Bestselling Author Gabby Bernstein

June 13th, 2017

This week, Tara’s guest is Gabby Bernstein. Gabby is the #1 New York Times best-selling author of The Universe Has Your Back as well as four other …

Episode 87 – Finding a Niche That Leads to Success with Photographer Galicia Virgen

June 6th, 2017

This week, Tara’s guest is award-winning senior portrait photographer turned educator, Galicia Virgen. Through her courses, coaching, and online groups at the 12th year, Galicia has helped hundreds of senior …

Episode 86 – Building a Business While Growing a Family with Rustic Wedding Chic founder Maggie Lord

May 30th, 2017

Tara’s guest this week is Maggie Lord. Maggie is the founder of the popular websites Rustic Wedding Chic, Rustic Wedding Guide, & Rustic Baby …

Episode 85 – Putting the P in Profit: Money Lessons From the New Economy

May 23rd, 2017

Growing a business in the New Economy means dealing with your “money stuff.” Tara highlights 6 money lessons she’s learned by building her business–and by talking to the smart business owners we feature on Profit. …

Episode 84 – Growing a Hands-On, High-Touch Business with Perfect Planning founder Tara Melvin

May 16th, 2017

This week, Tara’s guest is Tara Melvin. Tara is the founder of Perfect Planning Events and Signature Concepts, an event planning and management company that offers a complete array of services to cover all facets of …

Episode 83 – Why Physical Goods are the New Services with Inkwell Press founder Tonya Dalton

May 9th, 2017

This week, Tara’s guest is Tonya Dalton. Tonya is the founder of inkWELL Press, a collection of planners and productivity tools for women looking for …

Episode 82 – From Wholesale to Brick & Mortar with Girls Can Tell Creator Sara Villari

May 2nd, 2017

In this episode, Tara speaks with her longtime friend Sara Villari. Sara is the founder and designer behind Girls Can Tell gift company and the owner of Occasionette a sweet gift boutique in South Philly. Sara has …

Episode 81 – Growing a Million Dollar Online Course Institution with School of Motion founder Joey Korenman

April 25th, 2017

This week, Tara talks with Joey Korenman. Joey is the founder and Head Instructor of School of Motion, a company dedicated to providing the best …

Episode 80 – Lessons from Pre-$1 Million Businesses with MNIB Consulting Founder Breanne Dyck

April 18th, 2017

This week, Tara talks with her friend Breanne Dyck, founder of MNIB Consulting. She helps online training businesses scale their impact, their team, …

Episode 79 – Self-Publishing, Distribution, and Writing for Wealth with Author Joanna Penn

April 11th, 2017

In this episode, Tara speaks with Joanna Penn, a New York Times and US Today best-selling author of thrillers as J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative …

Episode 78 – The Power of Dedicated Social Networks with Mighty Networks Founder Gina Bianchini

April 4th, 2017

In this episode, Tara speaks with Gina Bianchini. Gina is the founder and CEO of Mighty Networks, a software platform for people and companies to create their own communities based on shared interests or identity. …

Episode 77 – Giving Yourself Space to Explore with Monica Lee

March 28th, 2017

In this episode, Tara speaks with Monica Lee. Monica is an artist, illustrator, and coach inspired by the mystery, strength, and sensuality of women. She both creates fine art and licenses her illustrations while …

Episode 76 – Navigating a Slow & Steady Business Brand Transition with Racheal Cook

March 21st, 2017

Racheal Cook is the author of “Your Business SweetSpot” and creator of the SweetSpot Method. Racheal launched online with in 2008 and since then, her business has grown to expand to all manner of …

Episode 75 – Fixing What’s Broken to Develop New Products with Nathalie Lussier

March 14th, 2017

In this episode, Tara speaks with Nathalie Lussier. Natalie is the founder of AmbitionAlly which creates intuitive small business marketing software for WordPress. She has been making websites since she was 12 years …

Episode 74 – The Evolution of a Person & a Business with Beryl Ayn Young

March 7th, 2017

In this episode, Tara speaks with Beryl Young the founder of Recapture Self, a community for moms who are ready to reclaim their identity beyond parenting using creativity as a guide. After the tragic loss of her first …

Episode 73 – Discovering a Need And Filling–Twice–with Digital Strategy School & Doki Creator Marie Poulin

February 28th, 2017

In this episode, Tara speaks with Marie Poulin. Marie is a designer and digital strategist. She’s also the creator of Digital Strategy School and the …

Episode 72 – Creating Systems to Grow Your Business with 1-800-GOT-JUNK founder Brian Scudamore

February 21st, 2017

This week, Tara talks to Brian Scudamore who pioneered the professional junk hauling industry with 1-800-GOT-JUNK which he started in Vancouver, BC …

Episode 71 – Rethinking the Fashion e-commerce Industry with Brass Clothing co-founders Jay Adams & Katie Doyle

February 14th, 2017

This week, Tara talks to Jay Adams & Katie Doyle the co-founders of Brass, an online women’s clothing brand. Launched in September 2014, Brass is committed to designing the perfect foundational basics that every …

Episode 70 – Setting Business & Personal Financial Goals with Worth It Author Amanda Steinberg

February 7th, 2017

This week Tara talks to her friend and the founder of Daily Worth and WorthFM, Amanda Steinberg. Amanda launched DailyWorth in 2009 to bring a fresh voice and an outsider’s perspective to personal finance. Oprah …

Episode 69 – Turning Customer Research Into a New Product with Copy Hackers and Airstory co-founder Joanna Wiebe

January 31st, 2017

This week Tara talks to the copywriter she does to when she is ready to hone her skills, Joanna Wiebe. Joanna is the original conversion copywriter and co-founder of Copy Hackers and Airstory. She has optimized copy for …

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