Werk It: The Podcast

In the ever-expanding podcast universe, there are SO many tools that you can use to find and grow your audience. NPR’s Mathilde Piard shares insights …

If we can agree that it’s imperative to identify a target audience before making a new podcast, why do things still get so fuzzy when we talk about …

Diosa Femme and Mala Muñoz have used their podcast Locatora Radio to create community in East LA. They explain how to take a podcast out of the studio and into real life and why it’s well worth doing with your …

There are a lot of reasons why Man in the Window wasn’t an easy show to make. It is about a serial rapist and murderer in California. There were tons of characters and thousands of documents to sift through. And the …

Avery Trufelman, producer of 99% Invisible and host of Articles of Interest and Nice Try! endeavors to answer the age old question: Where do you get …

Death, Sex & Money is a podcast that delves into the things that people think about a lot, and need to talk about more. Host and managing editor Anna Sale and producers Anabel Bacon and Katie Bishop explain how they …

Getting your foot in the door can be hard. For a person of color, it can be even harder. Producers Keisha “TK” Dutes and Gabrielle Horton explain how …

One in four American adults is disabled. Bri M., host and executive producer of Power Not Pity, shares ideas on how we can make our podcasts …

As the podcasting industry grows into a billion dollar ad business, the field is open for women and nonbinary professionals to lead innovation on the …

When you’re in the freelance game, taking yourself seriously when it comes to managing your business is crucial. Juleyka Lantigua-Williams, CEO of …

Werk It 2019 began with a summit of ten CEO/CCO-level women in podcasting talking candidly about the biggest challenges, opportunities, and trends they see in the biz right now.

Depelsha McGruder (Chief Operating …

This wasn’t just any presentation — it was a strategy session for podcasters looking to use their podcasts to do greater good. Lynn Casper (Host, Homoground) explains how can we create a framework that networks our …

There’s great responsibility in taking the mic: To respect your guests and sources, to serve your listeners, and to present yourself well (as well as the hard work of the team behind you)—and that’s just for starters. …

Failing is super hot these days - just look at the inventory of TED Talks for proof. Everyone is trying to glean meaning from their flops and fails and foibles. But what if there is no upside to failure? What if …

For some of us, it can be really difficult to take credit for our work and sidestep imposter syndrome. Producer Julia Furlan is calling you to be …

Many of us became storytellers because we didn’t see ourselves in media, on television, or in podcasts. Rebecca Nagle, host of the This Land podcast from Crooked Media, explains how to translate stories to an audience …

Lisa Hanawalt is known for creating worlds populated by animal characters that reveal so much about the human condition. Her illustration and design …

My sister being right about everything. That’s terrifying.

Join the "10 Things That Scare Me" conversation, and tell us your fears at 10thingspodcast.org. This episode was recorded at the 2018 Werk It Festival. 

Reporting great stories involves a lot of patience, persistence…and sifting through the paper trail. Marketplace’s Sitara Nieves, In the Dark’s …

Grants can be a great way to find funding for your podcast. Juleyka Lantigua-Williams of Lantigua Williams & Co. explains how to figure out which …

Recentering conversations is more than shining a spotlight on voices that are often marginalized. It’s also letting those voices tell their own stories. With Rebecca Lehrer and Amy Choi of The Mash-Up Americans and …

There are tons of podcasts out there, so how do you make sure that yours gets the attention it deserves? A team of marketing experts breaks down how to create press kits and branding that will raise your project’s …

Lauren Ober, former host of NPR’s The Big Listen, explains why women’s voices are so often criticized, why those critiques are so easily internalized, and why it’s time for women to tell stories using their own …

Independent podcast strategist Rekha Murthy explains why the design of your podcast can be just as important as the content.

Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the …

Four podcasters discuss the challenges of making shows in traditionally male-dominated genres, and how to explain and illuminate without condescending to their listeners. With Joni Deutsch of Amplifier, ZigZag’s Manoush …

Whose voices do we hear when it comes to stories of scientific breakthroughs and new technologies? Four podcasters of color talk about how to make …

Once you find a steady job in podcasting, how do you measure growth? Negotiate for a raise? Make sure you don’t get stuck in a rut? Snap Judgment producers Adizah Eghan and Liz Mak share how they keep themselves …

Some podcasts start with an idea…and very little idea of how to record it, which mics to use, and how to edit it. Keisha “TK” Dutes, independent producer and co-host of TK in the AM, takes us through the basics.

Hosted …

Yolanda Sangweni and Charli Penn, two of the hosts of Yes, Girl!, talk about how they create that special vibe that ensures that both their guests …

Radiolab’s Becca Bressler and Bethel Habte describe how their team thought and re-thought about how to create a new conversation about the widely …

Tips, tactics, and solid advice about how to navigate group dynamics on any show. With Julia Furlan, Megan Detrie and Alex Laughlin, who were all …

How do you talk about your podcast so that funders will want to get on-board? Allison Behringer, host of Bodies, explains what goes into your pitch deck and how to make a realistic budget.

Hosted by Tanzina Vega, Werk …

Kristen Meinzer, co-host of By the Book, explains why looking to new sources of inspiration can lead us to create new audio… and new audiences.

Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the …

Three women in podcasting on taking the leap and launching their companies – and what it means to lead. With Juleyka Lantigua-Williams of Lantigua …

We want our listeners to learn and be moved and see the world differently -- but what’s the line between those experiences and merely gawking at …

What’s fair use? Do you need to get approval from Richard Simmons to do a podcast about Richard Simmons? A journalist and a lawyer tackle all your pod-ethics questions. With KPCC’s Evelyn Larrubia, Buzzfeed’s Nabiha Syed

The team behind There Goes the Neighborhood, a series that explores gentrification in Brooklyn and Los Angeles, talks about how they turned a complex …

There are hundreds of thousands of podcasts. And for each one, there are endless opinions on how they should be made. In this episode, a conversation …

Esther Perel’s new podcast, “Where Should We Begin?” features recordings of real people in couple’s therapy. Here, the therapist explains how this …

A funny conversation about how the funny can illuminate the serious. With Master of None’s Lena Waithe, Terrible Thanks for Asking’s Nora McInerny and Maeve in America’s Maeve Higgins.

Werk It: The Podcast is a …

A conversation with women who make fiction podcasts and non-fiction podcasts, about how to create strong characters and story lines that move your narrative forward. With The Bright Sessions’ Lauren Shippen, Love Me’s …

Get some tools you can use to engage with your audience and form long term loyalty. With Note to Self’s Manoush Zomorodi, NPR’s Karen Grigsby Bates …

The people who listen to your show also have to listen to your ads. Don't make them skip 15 seconds forward. With Gimlet’s Nazanin Rafsanjani and KPCC’s Josie Huang.

Werk It: The Podcast is a selection of talks and …

Several leading ladies in podcasting give honest feedback on live pitches. With PRX’s Kerri Hoffman, Pineapple Street’s Jenna Weiss-Berman, NPR’s …

Film and TV Producer Nina Jacobson’s credits range from the Hunger Games to The People Vs OJ Simpson. In this Werk It session, Nina tells Erica Williams Simon about how she started, and runs, her own production studio, …

Esther Perel’s new podcast, “Where Should We Begin,” lets people listen in to her actual couples therapy sessions. In this episode, Esther is joined …

Our mission: To increase women’s presence in the podcasting space. We’re getting close, says President and CEO of New York Public Radio Laura Walker.

Werk It: The Podcast is a compilation of some of the best moments …

New to podcasting? You’re not alone. Hear from women who crossed over into the podcasting space, and what they learned along the way. With Fake The Nation’s Negin Farsad, The Call’s Erica Williams Simon, Bad With Money’s

This American Life’s Jane Marie presents everything you need to know about how to incorporate music, talk to a composer and find original songs.

Werk It: The Podcast is a selection of talks and discussions from the Werk …

Hear from the women who are making it their business to turn a profit doing the thing they love. With Science Friday’s Danielle Dana, Pineapple Street Media’s Jenna Weiss-Berman and Fusion Media Group’s Mandana Mofidi.

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How do you tell the story of the greatest talk show host that has ever lived? The Making Oprah team tells all.

Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and …

How to listen, talk to composers, score and sound design. With Emily Botein, a Vice President for On-Demand Content at WNYC Studios, and Marianne McCune, editor of Rough Translation. 

Werk It: The Podcast is a selection …

How do you take a mountain of tape and shape it into a story? Radiolab's Molly Webster shares her secrets.

This podcast is the ICYMI, best-of version …

Making a thing is only half the battle. Getting - and growing - an audience can be even harder. With WNYC's Sarah Gonzalez, KPCC's Ashley Alvarado, Merge Records' Christina Rentz and The Mash Up Americans' Rebecca …

You’ve created a compelling series, and you’ve even got downloads! Now can you turn a profit? With Emilie Aries, CEO of Bossed Up and co-host of the …

How do hosts Heben Nigatu and Tracy Clayton manage to make us laugh each and every week? The Another Round team reveal the mysteries behind production of their hit podcast. In this episode, the director of audio at …

Anna Sale, host of Death, Sex & Money, kicks off Werk It with the 11 things she’s learned on her journey to podcast glory.

This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are …

Taz Ahmed is a long-time storyteller and the host/producer of the podcast Good Muslim Bad Muslim. Here's Taz, along with Call Your Girlfriend's Gina Delvac and NPR's N'Jeri Eaton talking about what it takes to staff a …

There are podcasts about politics, food, love, death, celebrity, hiking, crime, health, science, and even…the California DMV handbook. So has every …

When Krissy Clark sits down to record an episode of her podcast The Uncertain Hour, she's not aiming to sound professional - she just wants to sound like herself. 

Werk It: The Podcast is a compilation of some of the …

What does it take to make a daily news show? In this episode, managing producer of the New York Times' podcast The Daily, reveals what it takes to get the show out the door. We recorded Theo Balcomb during Werk It’s How …

Welcome to the ICYMI, best-of version of WNYC's Werk It, a women's podcasting festival held every summer. Our episodes are in no particular order, so …

Kelly McEvers is a longtime NPR correspondent and host of All Things Considered. Earlier this year, she launched a podcast called Embedded, where she takes a story from the news and goes deep. Kelly led a conversation …

Michelle Buteau is a comedian, a writer and an actor. Buteau gave the keynote address at Werk It, a women’s podcasting festival put on by WNYC …

"When you make something, it’s almost like there’s a canon and all of these people’s voices come into this canon: your mom’s voice, Ira Glass’s voice, your neighbor down the street--his voice. And it’s up to you to find …

How many drafts does it take to make an episode of Radiolab? Listen to Kelsey Padgett's step-by-step accounting of a single scene she produced for …

Join an all-star cast as they take down the patriarchy: Radiolab's Molly Webster, On the Media’s Brooke Gladstone, Another Round’s Heben Nigatu, …

"So that was a really important email that if I had not received, I would never have thought that I wanted to create a show. Because it was an …

Say you want to make a podcast. You get a microphone and recording kit. You make sure your closet is relatively soundproof. You wow your friends with your clever title and original conceit. You even figure out how to …

Hear from the women who might one day green light your podcast pitch. They're Radiotopia’s Julia Shapiro, Pineapple Street Media's Jenna Weiss-Berman…

Three hosts, one subject. We brought to the stage Only Human's Amanda Aronczyk, NPR's Melissa Block and Wendy Zukerman of Science Vs. to interview a mystery guest. 

Werk It: The Podcast is a compilation of the best …

A conversation with the master bookers of WNYC, with The Leonard Lopate Show's Melissa Eagan, Freakonomics’ Arwa Gunja, and Death Sex & Money’s Katie Bishop. Moderated by Keli Goff.

Werk It: The Podcast is a …

Shows like Masterpiece Theater aren't the future of public media, says Corporation for Public Broadcasting president Pat Harrison.

Werk It: The Podcast is a compilation of the best moments from Werk It, a women's …

Stacy-Marie Ishmael is a regular on the Buzzfeed podcast Another Round, where she gives listeners unfiltered career advice. Ishmael took to the stage …

The Heart’s Mitra Kaboli and Serial’s Kate Bilinski discuss how they use sound to add depth and emotion to their shows.

Werk It: The Podcast is a …

Roxane Gay is a cultural critic, editor, author and the wife of Channing Tatum…allegedly. Roxane gave the keynote address at the first-ever Werk It …