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Write Your Own Rules. Lead Like a Woman.


Episode description

Three women in podcasting on taking the leap and launching their companies – and what it means to lead. With Juleyka Lantigua-Williams of Lantigua Williams & Co, Adonde Media’s Martina Castro, and Side Hustle Pro’s Nicaila Matthews Okome.

Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at

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10 Things That Scare Me + Werk It

February 13th, 2019


My sister being right about everything. That’s terrifying.

Join the "10 Things That Scare Me" conversation, and tell us your fears at This episode was recorded at the 2018 Werk It Festival

Looking for Gold? Dig.

January 23rd, 2019


Reporting great stories involves a lot of patience, persistence…and sifting through the paper trail. Marketplace’s Sitara Nieves, In the Dark’s …

How to Write (and Get) That Grant

January 23rd, 2019


Grants can be a great way to find funding for your podcast. Juleyka Lantigua-Williams of Lantigua Williams & Co. explains how to figure out which …

Recentering the Story

January 23rd, 2019


Recentering conversations is more than shining a spotlight on voices that are often marginalized. It’s also letting those voices tell their own stories. With Rebecca Lehrer and Amy Choi of The Mash-Up Americans and …

How to Market Your Show

January 23rd, 2019


There are tons of podcasts out there, so how do you make sure that yours gets the attention it deserves? A team of marketing experts breaks down how to create press kits and branding that will raise your project’s …

How I Learned to Stop Worrying and Love My Voice

January 23rd, 2019


Lauren Ober, former host of NPR’s The Big Listen, explains why women’s voices are so often criticized, why those critiques are so easily internalized, and why it’s time for women to tell stories using their own …

Designing for Purpose and Produce-ability

January 16th, 2019


Independent podcast strategist Rekha Murthy explains why the design of your podcast can be just as important as the content.

Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the …

Womansplain It to Me

January 16th, 2019


Four podcasters discuss the challenges of making shows in traditionally male-dominated genres, and how to explain and illuminate without condescending to their listeners. With Joni Deutsch of Amplifier, ZigZag’s Manoush …

Who Tells the Story of Our Future?

January 16th, 2019


Whose voices do we hear when it comes to stories of scientific breakthroughs and new technologies? Four podcasters of color talk about how to make …

Getting UnStuck in the Middle

January 16th, 2019


Once you find a steady job in podcasting, how do you measure growth? Negotiate for a raise? Make sure you don’t get stuck in a rut? Snap Judgment producers Adizah Eghan and Liz Mak share how they keep themselves …

Started from the Bottom: Podcast Tech for Beginners

January 16th, 2019


Some podcasts start with an idea…and very little idea of how to record it, which mics to use, and how to edit it. Keisha “TK” Dutes, independent producer and co-host of TK in the AM, takes us through the basics.

Hosted …

Don’t Kill the Vibe

January 16th, 2019


Yolanda Sangweni and Charli Penn, two of the hosts of Yes, Girl!, talk about how they create that special vibe that ensures that both their guests …

Beyond the Buzz

January 16th, 2019


Radiolab’s Becca Bressler and Bethel Habte describe how their team thought and re-thought about how to create a new conversation about the widely …

How to Make Your Team Run with Less Bullshit

January 9th, 2019


Tips, tactics, and solid advice about how to navigate group dynamics on any show. With Julia Furlan, Megan Detrie and Alex Laughlin, who were all …

How to Make a Pitch Deck and a Budget

January 9th, 2019


How do you talk about your podcast so that funders will want to get on-board? Allison Behringer, host of Bodies, explains what goes into your pitch deck and how to make a realistic budget.

Hosted by Tanzina Vega, Werk …

It’s Time to Choose New Sources of Inspiration

January 9th, 2019


Kristen Meinzer, co-host of By the Book, explains why looking to new sources of inspiration can lead us to create new audio… and new audiences.

Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the …

Don’t Point

November 30th, 2017


We want our listeners to learn and be moved and see the world differently -- but what’s the line between those experiences and merely gawking at …

Ask The Ethicist

November 30th, 2017


What’s fair use? Do you need to get approval from Richard Simmons to do a podcast about Richard Simmons? A journalist and a lawyer tackle all your pod-ethics questions. With KPCC’s Evelyn Larrubia, Buzzfeed’s Nabiha Syed

How I Make It: There Goes The Neighborhood

November 30th, 2017


The team behind There Goes the Neighborhood, a series that explores gentrification in Brooklyn and Los Angeles, talks about how they turned a complex …

Question Everything

November 30th, 2017


There are hundreds of thousands of podcasts. And for each one, there are endless opinions on how they should be made. In this episode, a conversation …

The Future of Love, Lust and Listening

November 30th, 2017


Esther Perel’s new podcast, “Where Should We Begin?” features recordings of real people in couple’s therapy. Here, the therapist explains how this …

This Is Not a Joke with Lena Waithe

November 30th, 2017


A funny conversation about how the funny can illuminate the serious. With Master of None’s Lena Waithe, Terrible Thanks for Asking’s Nora McInerny and Maeve in America’s Maeve Higgins.

Werk It: The Podcast is a …

Creating Universes

November 22nd, 2017


A conversation with women who make fiction podcasts and non-fiction podcasts, about how to create strong characters and story lines that move your narrative forward. With The Bright Sessions’ Lauren Shippen, Love Me’s

Extreme Engagement

November 22nd, 2017


Get some tools you can use to engage with your audience and form long term loyalty. With Note to Self’s Manoush Zomorodi, NPR’s Karen Grigsby Bates

Make Your Ads As Good As Your Shows

November 22nd, 2017


The people who listen to your show also have to listen to your ads. Don't make them skip 15 seconds forward. With Gimlet’s Nazanin Rafsanjani and KPCC’s Josie Huang.

Werk It: The Podcast is a selection of talks and …

Pitch Time!

November 22nd, 2017


Several leading ladies in podcasting give honest feedback on live pitches. With PRX’s Kerri HoffmanPineapple Street’s Jenna Weiss-Berman, NPR’s

Nina Jacobson on Being a Hollywood Boss

November 22nd, 2017


Film and TV Producer Nina Jacobson’s credits range from the Hunger Games to The People Vs OJ Simpson. In this Werk It session, Nina tells Erica Williams Simon about how she started, and runs, her own production studio, …

How I Make It, with Esther Perel

November 22nd, 2017


Esther Perel’s new podcast, “Where Should We Begin,” lets people listen in to her actual couples therapy sessions. In this episode, Esther is joined …

Why We Werk It

November 15th, 2017


Our mission: To increase women’s presence in the podcasting space. We’re getting close, says President and CEO of New York Public Radio Laura Walker.

Werk It: The Podcast is a compilation of some of the best moments …

What They Didn’t Tell Me About Podcasting

November 15th, 2017


New to podcasting? You’re not alone. Hear from women who crossed over into the podcasting space, and what they learned along the way. With Fake The Nation’s Negin Farsad, The Call’s Erica Williams Simon, Bad With Money’s

Scoring: How to Do It Well, and Legally

November 15th, 2017


This American Life’s Jane Marie presents everything you need to know about how to incorporate music, talk to a composer and find original songs.

Werk It: The Podcast is a selection of talks and discussions from the Werk …

The $1 Million Podcast

November 15th, 2017


Hear from the women who are making it their business to turn a profit doing the thing they love. With Science Friday’s Danielle Dana, Pineapple Street Media’s Jenna Weiss-Berman and Fusion Media Group’s Mandana Mofidi.

How I Make It: Making Oprah

November 15th, 2017


How do you tell the story of the greatest talk show host that has ever lived? The Making Oprah team tells all.

Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and …

Put Yourself in My Ears

November 8th, 2017


How to listen, talk to composers, score and sound design. With Emily Botein, a Vice President for On-Demand Content at WNYC Studios, and Marianne McCune, editor of Rough Translation. 

Werk It: The Podcast is a selection …

I Have 100 Hours of Tape. Now What?

November 8th, 2017


How do you take a mountain of tape and shape it into a story? Radiolab's Molly Webster shares her secrets.

This podcast is the ICYMI, best-of version …

How to Hook an Audience

November 8th, 2017


Making a thing is only half the battle. Getting - and growing - an audience can be even harder. With WNYC's Sarah Gonzalez, KPCC's Ashley Alvarado, Merge Records' Christina Rentz and The Mash Up Americans' Rebecca …

Turning Downloads into Dollars

November 8th, 2017


You’ve created a compelling series, and you’ve even got downloads! Now can you turn a profit? With Emilie Aries, CEO of Bossed Up and co-host of the …

How I Make It: Another Round

November 8th, 2017


How do hosts Heben Nigatu and Tracy Clayton manage to make us laugh each and every week? The Another Round team reveal the mysteries behind production of their hit podcast. In this episode, the director of audio at …

My Podcast Gives Me Joy (And Health Insurance!)

November 1st, 2017


Anna Sale, host of Death, Sex & Money, kicks off Werk It with the 11 things she’s learned on her journey to podcast glory.

This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are …

How to Get Your Podcast Off the Ground

November 1st, 2017


Taz Ahmed is a long-time storyteller and the host/producer of the podcast Good Muslim Bad Muslim. Here's Taz, along with Call Your Girlfriend's Gina Delvac and NPR's N'Jeri Eaton talking about what it takes to staff a …

Myth: All The Great Podcast Ideas Are Taken

November 1st, 2017


There are podcasts about politics, food, love, death, celebrity, hiking, crime, health, science, and even…the California DMV handbook. So has every …

The Art of Voicing

November 1st, 2017


When Krissy Clark sits down to record an episode of her podcast The Uncertain Hour, she's not aiming to sound professional - she just wants to sound like herself. 

Werk It: The Podcast is a compilation of some of the …

How I Make It: The Daily

November 1st, 2017


What does it take to make a daily news show? In this episode, managing producer of the New York Times' podcast The Daily, reveals what it takes to get the show out the door. We recorded Theo Balcomb during Werk It’s How …

What's This Podcast All About?

July 7th, 2016


Welcome to the ICYMI, best-of version of WNYC's Werk It, a women's podcasting festival held every summer. Our episodes are in no particular order, so …

A Journalist and a Podcaster Walk Into a Bar

July 6th, 2016


Kelly McEvers is a longtime NPR correspondent and host of All Things Considered. Earlier this year, she launched a podcast called Embedded, where she takes a story from the news and goes deep. Kelly led a conversation …

Michelle Buteau Won't Take No

July 5th, 2016


Michelle Buteau is a comedian, a writer and an actor. Buteau gave the keynote address at Werk It, a women’s podcasting festival put on by WNYC …

Can You Hear Me Now?

July 4th, 2016


"When you make something, it’s almost like there’s a canon and all of these people’s voices come into this canon: your mom’s voice, Ira Glass’s voice, your neighbor down the street--his voice. And it’s up to you to find …

Here's How to Make an Episode of Radiolab

July 3rd, 2016


How many drafts does it take to make an episode of Radiolab? Listen to Kelsey Padgett's step-by-step accounting of a single scene she produced for …

Down With Vocal Fry

July 2nd, 2016


Join an all-star cast as they take down the patriarchy: Radiolab's Molly Webster, On the Media’s Brooke Gladstone, Another Round’s Heben Nigatu, …

That Little Voice in the Back of Your Head

July 1st, 2016


"So that was a really important email that if I had not received, I would never have thought that I wanted to create a show. Because it was an …

How to Make Podcasts and Influence People

June 30th, 2016


Say you want to make a podcast. You get a microphone and recording kit. You make sure your closet is relatively soundproof. You wow your friends with your clever title and original conceit. You even figure out how to …

What's Your Big Idea?

June 29th, 2016


Hear from the women who might one day green light your podcast pitch. They're Radiotopia’s Julia Shapiro, Pineapple Street Media's Jenna Weiss-Berman

Interview Roulette

June 28th, 2016


Three hosts, one subject. We brought to the stage Only Human's Amanda Aronczyk, NPR's Melissa Block and Wendy Zukerman of Science Vs. to interview a mystery guest. 

Werk It: The Podcast is a compilation of the best …

Booking a Killer Guest

June 27th, 2016


A conversation with the master bookers of WNYC, with The Leonard Lopate Show's Melissa Eagan, Freakonomics’ Arwa Gunja, and Death Sex & Money’s Katie Bishop. Moderated by Keli Goff.

Werk It: The Podcast is a …

This Isn't Downton Abbey

June 26th, 2016


Shows like Masterpiece Theater aren't the future of public media, says Corporation for Public Broadcasting president Pat Harrison.

Werk It: The Podcast is a compilation of the best moments from Werk It, a women's …

Another Round Presents: Stacy's Career Corner

June 25th, 2016


Stacy-Marie Ishmael is a regular on the Buzzfeed podcast Another Round, where she gives listeners unfiltered career advice. Ishmael took to the stage …

Sounds of Love and War

June 24th, 2016


The Heart’s Mitra Kaboli and Serial’s Kate Bilinski discuss how they use sound to add depth and emotion to their shows.

Werk It: The Podcast is a …

Roxane Gay Gets Her Way

June 23rd, 2016


Roxane Gay is a cultural critic, editor, author and the wife of Channing Tatum…allegedly. Roxane gave the keynote address at the first-ever Werk It …

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