Cover art for podcast Weddings for Real

Weddings for Real

188 EpisodesProduced by Megan GillikinWebsite

Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you mig… read more

45:56

77: Diversifying Your Business to Reach Different Clientele, with Sapphire Events' Valerie Gernhauser

Valerie Gernhauser runs two wedding planning companies - Sapphire Events and Ruby and Pearl Events - in the same market (New Orleans). Why did she decide to do that? She wanted to diversify her business to reach different clientele at different price points. But why not just offer different packages?  Valerie explains her strategy behind separating the brands and how it's worked for her so far!

About Valerie Gernhauser:

Valerie is a recovering attorney, Yale grad, pug lover, Springsteen fanatic, and Florida native. She has shared her knowledge on national platforms such as the Engage! Luxury Wedding Business SummitTrouvaille WorkshopCultivate RetreatBliss and Bespoke, and honored to present as a keynote speaker at SEPA, ILEA, NACE, and WIPA events across the country. 

Sapphire Events on Social Media: Facebook: @sapphireeventsnola Instagram: @sapphireevents   Ruby and Pearl on Social Media: Facebook: @rubyandpearlevents Instagram: @rubyandpearlevents   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by https://www.bensound.com.

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She's also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Jason Gillikin for Earfluence.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Weddings for Real

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://weddingsforreal.libsyn.com/radiopublic

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens