What are some of the challenges you're running into when marketing your business? For many of the wedding pros I talk to, it’s that there are just so many different places that you could spend your time and money - is it in social media? Which platforms? Is it in networking? Is it paid media like Google ads? Is it redesigning your website? Is it Clubhouse? Maybe you want to think about who your ideal client is and where they tend to show up. But then….how do you figure out who your exact client is?
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This episode is also brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.
The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.
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The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning. She's also available for wedding and hospitality business consulting and can be reached at firstname.lastname@example.org.
Weddings for Real is edited and produced by Jason Gillikin for Earfluence.
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