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Weddings for Real

188 EpisodesProduced by Megan GillikinWebsite

Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you mig… read more


72: YouTube Videos to Market Your Business, with Wedding Photographer Cavin Elizabeth

When Cavin Elizabeth moved to the San Diego market, she was wondering if making educational videos and sharing them on YouTube would be a way to attract clients and grow her business.  After 140 videos and over 1,700 subscribers, YouTube has been a resounding success. But why aren't most of us taking advantage of video marketing? We talk all about it in this week's episode!

Support this show by supporting our sponsor, HelloFresh!  Get $80 off your first month of HelloFresh (!) by going to and start enjoying some of their 5-star recipes!


Announcement as heard on the show:

We are beyond excited for our first LIVE recording on August 21st in Raleigh at The Laurelbrook from 10am-12pm! Our topic will be “How to Stay Committed to Boundaries”, and we invite you to submit a story about when a client might have gone a liiiiitttttle bit past the boundaries on respect, budget, contract, comfort zone, or anything else really. Feel free to email your story to, and if we use it in the live show (anonymously, no names!) we’ll send you a little thank you gift!

Tickets are available here and include fresh coffee, delicious donuts, some guaranteed laughter and camaraderie.  Hope to see you there!

About Cavin Elizabeth:

As a photographer who fully believes in the value of client education, Cavin published a book that teaches brides how to make the most out of their wedding photography and have magazine worthy images entitled A Bride’s Guide to a Picture Perfect Wedding. Her passion for helping clients make the most out of their photos has often been described as one of their favorite things about working with her. Cavin lives in San Diego with her husband David, founder of Aventrix, and their two cats, Boots and Kudzu.

  Cavin Elizabeth on Social Media: Instagram: @cavinelizabeth YouTube: @cavinelizabeth     Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal

Music for this episode by

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She's also available for wedding and hospitality business consulting and can be reached at

Weddings for Real is edited and produced by Jason Gillikin for Earfluence.

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