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Weddings for Real

187 EpisodesProduced by Megan GillikinWebsite

Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you mig… read more

10:52

Weekend Wine Down 5: Purple Feet, Throwing Lettuce, and It's Epsom with an M

In this weekend wine down, Megan just got back from a wedding, so she talked about that - why she has purple feet, and did the best man really throw a head of lettuce at the groom during his speech? 

Plus unpacking the amazing experience that was interviewing Van Eure and Kelly Joslin from the Angus Barn.

Next week, we have Erin McCauley from Chestnut and Vine Day-Of Wedding Coordination on the show, so be sure to check that out!

And here's the information you need on our seminars!

The first one is an online marketing seminar. It's at The Umstead Hotel in Cary NC on Monday, October 22nd, for a Brunch and Learn from 9:30AM-12PM. Here are some of the details, and you can sign up with Eventbrite. We can't wait to see you there!

What you can expect from this intimate seminar:   An Insider’s Guide to Social Media Strategy & Etiquette, SEO Tips and Tricks, and Generating More Legit Inquiries!   The Social Media Strategy: • Breaking down Instagram components and how to maximize use of them for your business • How to build the right following and continue a steady growth of followers/future clients • Social Media Vendor Etiquette and how this translates into real life referrals • Best use of Instagram stories, polls, etc • What to post, what not to post, and best times to post • Tools and tips to streamline your Instagram posting   Millennials: How are millennials finding their wedding vendors? What factors determine whether you get the job? Learn some easy best practices for attracting and communicating with the generation that is your biggest client base.   The SEO Component: • Setting up/Refining your Google business page • Online directory tips to improve your rankings • Getting reviews (the formula Megan uses!) • Titles, tags and descriptions and how these help or hurt your business rankings • Writing SEO friendly and user friendly content for your site • Image optimization tips

Sign up at Eventbrite. See you there!

 

The second conference that day is for wedding planners. For tickets, click here!

In this intimate and focused seminar geared towards planners and aspiring planners in years 0-3 of their business, we will focus on the below topics to elevate your wedding planning business to the next level!

With a combined 20+ years of experience in the event industry, Megan and Gina of A Southern Soiree are teaming up to provide a behind the scenes look into how to elevate your wedding planning business to the next level by sharing tips and strategies on best practices for event contracts, tools to help with workflow, the client and vendor experience, and pricing to be profitable!

Topics We'll Cover:
  • The Importance of Managing the Client Experience From Initial Inquiry to Completion of Event Including Coverage of: Responding to Client Inquiries, Client Onboading Process, Setting Clear Expectations, and Managing Difficult Situations
  • Best Practices for Strengthening Vendor Relations and Building Your Referral Base
  • Contracts and How To Protect Your Business - The top 5 clauses your contract should include to protect your business!
  • Systems to Streamline Your Business - What to use for proposals, contracts, invoices, timelines and more! 
  • Pricing for Your Worth: We will cover basic pricing strategies and well as insight into package offerings that focus on your core strengths!

 

Finally, at 5:30, we have a Podcast Marketing Seminar!  Click Here for the Eventbrite Link

Podcasting is a great way to create evangelists for your brand and stand out from the competition.

But how do you get started? Two successful Raleigh podcasters share their secrets on building an audience, buying gear, and turning listeners into customers.

How to Start a Branded Podcast is for:

- Marketers looking to stand out and become thought leaders.

- Small businesses looking to grow their business.

- Beginners wanting to learn how to launch a podcast.

 For all seminars, use the coupon code WFR25 for $25 off your ticket!

Weddings for Real is edited and produced by Jason Gillikin for Earfluence.

 

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