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We Love Equity Real Estate Show

87 EpisodesProduced by Marcus E MaloneyWebsite

"The We Love Equity Real Estate Show" is designed to talk all things real estate from equity positions, passive income, real estate strategies and more. Marcus (Host) will conduct interviews with beginning investors who've recently started to high net worth investors that are making innovative st… read more


W.L.E.R.E #71: Lead Generation Techniques To Reach More Sellers with Esteban Andrade

Today’s guest, Esteban Andrade, is the Founder of Hesel™ Media, a lead generation and conversion agency that is committed to providing more motivated seller leads and closings to Real Estate businesses. Focusing on Real Estate Investors, wholesalers, and Badass Real Estate Agents. 

His first flip was a mess... but then he decided to learn about wholesaling real estate and started by helping one of the biggest foreign real estate investors in the city, sending him hundreds of opportunities in 5 months. This led to having a profit margin of approximately 22X! He helped generate about 650K of revenue for his first REI client who specifically sold properties to foreign buyers in Detroit.

Today, let's dive deeper and reveal how he runs a successful Real Estate Investing Marketing Agency with most of our REI members buying houses or flipping contracts all over the USA and learn how retargeting your sellers why and how to do it effectively!

Don't miss out and be sure to watch/listen to the full episode as Estaban Andrande' answered our HOT SEAT questions directly to the point and learn actionable tips and key metrics that will help you along your journey.



  • 3:06 Who is Estaban Andrade prior to jumping into real estate. 

  • 5:03 Esteban’s period of uncertainty 

  • 10:04 A life transition made for Estaban — backstory revealed!

  • 12:20  Estaban’s started his first side hustle — real estate investing

  • 13:37 Doing the first fix and flip using the “Auction type approach” — strategy revealed!

  • 15:24  Estaban’s flip property hits by Contract Fine Print — a lesson learned

  • 19:04 Estaban’s introduction to Lead Generation — the learning stage

  • 22:50 Esteban learned lead generation through a partnership and started the “ Hesel™ Media” business.

  • 21:42 3 Steps you need to understand to start a social media lead generation or PPC lead generation.

  • 26:42 The process of lead generation and how it works.

  • 37:38 Remarketing or retargeting techniques REVEALED!

  • 35:20 Estaban shares his team and project management process — tips inside!

  • 42:58 The HOT SEAT round!

  • 44:26 Encouragement for you!

  • Listen and learn so much more….

Connect with Estaban Andrade:



Thanks for listening to this episode! And, if you enjoyed this episode, please share it on social media using the social share buttons below, and don't forget to leave a short review on iTunes.  

Also, if you want to learn more about real estate wholesaling, feel free to visit my Website and Youtube channel.  If you get value from the videos and content we’re putting out, please subscribe.⠀


Schedule Your 15 Minutes Free Consultation with Marcus here:


𝐆𝐫𝐚𝐛 𝐦𝐲 𝐅𝐑𝐄𝐄𝐁𝐈𝐄𝐒 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐟𝐨𝐫:

Purchase Contract: 
Assignment Agreement Link: 
15 Questions to validate your seller: 

𝐉𝐨𝐢𝐧 𝐨𝐮𝐫 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐭:
Facebook group: 
Linkedin: ⠀


Also, find the show on Feedspot:

Enjoy the Real Estate Journey!


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