Cover art for podcast Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

36 EpisodesProduced by Loren WeismanWebsite

The FSG Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. F… read more

36 Episodes | 2018 - 2023

Artificial Intelligence Statement from FSG. How we use AI.

February 8th, 2023

9:59

Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

In the …

What is a messaging and optics strategist?

January 2nd, 2023

19:37

What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

In short, my definition …

Are most motivational and business coaches bad for you?

December 8th, 2022

20:46

Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

A shorter …

Amazon best selling book claims and the 16,000 book categories

August 30th, 2022

19:21

Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren …

More coaches on the sidelines than players on the field.

June 13th, 2022

27:00

More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.

Lately, it feels like We have more coaches on the sidelines than …

Sharing opinions instead of trying to state facts may help.

November 5th, 2021

25:55

Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.

In the times we are in, from the emotional to the …

Individualized and inclusive approach to healthy eating.

February 22nd, 2021

28:52

An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the FSG messaging and optics podcast, Wait What Really OK.

Dawn Tucci is a personalized and Inclusive Health …

Exploring and engaging autism with Doctor Todd Peter Levine.

February 11th, 2021

38:17

Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the FSG Messaging and Optics Podcast, Wait What Really OK.

Todd is amplifying the stories and experiences of …

Amplified authentic opinions and intelligence to consider.

January 11th, 2021

24:51

Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG messaging and optics podcast, Wait What Really OK.

From the fixed focus groups to the ability to vote as …

Shop local shaming and small business messaging missteps.

November 26th, 2020

21:47

Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Messaging and Optics Podcast, Wait What Really OK.

If you are telling me how terrible I am for shopping …

Brand messaging mission statement and message methodology

November 11th, 2020

30:30

A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences …

Strategic patience and pressure when preparing a launch

November 1st, 2020

23:44

Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK messaging and optics podcast.

There are thousands out there ready to share their perfect …

Transparency and accountability in air conditioning repair?

October 25th, 2020

27:08

Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK Messaging and Optics podcast.

From air conditioning repair to any other kind of repair …

Do not vote if you do not want to vote. Voting is a right.

October 14th, 2020

15:53

Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK messaging and optics podcast.

The toxicity and force placed into telling people to vote …

Mary Poppins Messaging and Practically Perfect Perceptions

October 11th, 2020

23:43

Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of the FSG messaging and optics podcast, Wait What Really OK.

By keeping your intended messaging personal, humble …

Authentic messaging introductions and impression perceptions

October 4th, 2020

29:19

A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as …

Podcast guest soliciting and podcast host booking tactics

September 24th, 2020

29:33

Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some …

Coaching with accountability and finding honorable coaches

September 22nd, 2020

21:39

Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.

All too often, an excited individual might be attracted to the hype, the promises and the …

Morning show messaging, performance and delivery at Fox 35

September 17th, 2020

21:30

Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across.

The same words can be said by different people …

Messaging before marketing to create a sound foundation.

September 10th, 2020

26:13

Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, …

Reviewing authentically over demanding them for popularity.

September 6th, 2020

25:30

With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you …

Coming to terms with the terms and conditions you agreed to.

September 4th, 2020

20:21

Coming to terms with the terms and conditions you agreed to. With all that you get to access with their site, app or service, do you really want to give up all the access that they take from you?

S7.E4.N117 Coming to …

Brand Messaging Strategist Loren Weisman on success books

August 31st, 2020

23:17

Brand Messaging Strategist Loren Weisman on success books. Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books …

Authenticity of a candidate and the politics of authority.

August 17th, 2020

20:30

Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and …

Validation and vetting validity for those you want to hire.

August 4th, 2020

20:30

So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or …

Music Business ghost drumming. Being a ghost in the machine.

June 26th, 2020

23:56

Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album.

Music Business ghost drumming. …

Authoring an authentic book to spotlight your knowledge

June 17th, 2020

32:33

It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and …

Stewarding strategic solutions in opinionated conversations

June 5th, 2020

25:25

Conversations and debates where both people are as as passionate and prepared to share their views as they are to listen and hear some one with differing views and information, can create greater change than just …

Online Reputation Management for your Brand Messaging Optics.

May 28th, 2020

22:12

Are you staying on top of the temperature and the optics of the perceptions of your tone, messaging and content online? Are you keeping in mind that …

Experiencing premature communication needs with your vision.

May 18th, 2020

19:45

Experiencing premature communication needs with your vision is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E05.N108 hosted by FSG Messaging and Optics Strategist Loren Weisman.

Do you tend …

Subjective and objective clarification for brand messaging.

May 11th, 2020

10:13

Subjective and objective clarification for brand messaging is the title of The FSG Podcast Wait What Really OK S6.E04.N107 hosted by FSG Messaging and Optics Strategist Loren Weisman.

Loren digs into how the awareness …

Brand Messaging Strategy Questions for Brand Discovery.

May 4th, 2020

23:07

Brand Messaging Strategy Questions for Brand Discovery. Questions to answer about yourself, your brand and your direction for partners, investors, customers and marketing.

Brand Messaging Strategy Questions for Brand …

Brand Messaging Podcast Trailer for Wait What Really OK

April 30th, 2020

1:56

Brand Messaging Podcast Trailer for Wait What Really OK.

An Introduction from Messaging and Optics Strategist Loren Weisman about The FSG Messaging and Optics Podcast Wait What Really OK.

The Brand Messaging Podcast …

The numbers mindset that might be hurting your podcast

April 3rd, 2020

22:40

The numbers mindset that might be hurting your podcast is the title of The FSG Podcast Wait What Really OK S5.E09.N101 hosted by Messaging and Optics Strategist Loren Weisman.

Are you focusing on numbers that only help …

Cognitive bias marketing harms your business and message

March 22nd, 2020

28:33

Thinking what you want to be the truth because you like it but can not prove it sets up a world of problems.

Cognitive bias marketing harms your business and message is the title of S5.E05.N099 hosted by Messaging and …

How will blockchain change the world? The borderless payment system.

February 26th, 2018

20:35

How will blockchain change the world? The borderless payment system.

The FSG Messaging and Optics Podcast Wait What Really OK Episode 86 is hosted by messaging and optics strategist Loren Weisman. Loren opens a confusing …

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