On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Perhaps your social media newsfeed is flowing with #NationalPancakeDay updates. Last night might have been breakfast for dinner kind of night to honor such a holiday. Whether you celebrate the holiday or not, it is interesting to review the history of the holiday and evaluate IHOP’s marketing approach to sharing the love of pancakes and social responsibility.
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