On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
A marketing technology stack is a group of technologies that help marketers improve their marketing efforts, bring more ease into the process, measure the effectiveness of their marketing campaigns, and increase conversions. “There’s an app for that” is commonplace nowadays, and in reality, it’s more like “There are a hundred apps for that.” But with so many different types of software, we start to get lost in multisystem chaos.
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