On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
SEO is no longer about putting the right keyword in the right place. Now, it’s really all about content marketing.
Google expects its top rankers to be providing high-quality content that is relevant, useful, and engaging on a regular basis.
This is good news! No longer is SEO a game that requires black hat tricks to outsmart your competitors.
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