On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
The brainstorming process is really an amazing thing. We sit down, spend some time racking our brains to come up with a truly unique and exciting idea, and when we finally find it…we get afraid.
Surely you’ve had this experience before—you come across an idea so bold and creative that the prospect of actually having it come to fruition frightens you. And you’re not frightened so much by the idea itself, but the prospect of failure as you attempt to turn that idea into a reality.
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