On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
It was all about the secret sauce to crafting the offer. The secret? Sequence. This fact may come as a surprise to you, but the actual offer is the LAST step in the formula.
First, it pays to create a map in your copy for the reader. You do this with your headlines. Your prospect needs to look through the headlines to identify why he should purchase what you are offering and to find the solution to his problem in your product.
Headlines are a big deal! 50% of readers only read the headlines and the P.S.
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