On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
The concept of a 360 degree marketing plan refers to a marketing campaign that reaches customers at all possible points of contact. Successfully putting together such a plan is important because it enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways.
Viral Solutions focuses more specifically on a 360 degree web marketing plan, in which a company uses all of the online resources at its disposal to reach out to new potential customers. Here are some types of those resources that go beyond your company’s website:
https://viralsolutions.net/developing-a-360-degree-marketing-plan/ [Mar 2017]
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