On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Google AdWords is one of the most crucial tools for small business owners to optimize their digital marketing. However, many entrepreneurs jump into using it without a full understanding of what they’re doing.
Google AdWords, when used strategically and correctly, can be an outstanding tool in your arsenal to help draw more attention to your website and generate new sales. Best of all, it’s a rather inexpensive digital marketing option, and you can get it set up quickly and easily.
https://viralsolutions.net/google-adwords-series-using-right-keyword-groups-matches/ [Feb 2017]
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