On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Once you’ve got your small business established, it’s good to get the word out through as many avenues as possible. However, it’s not as simple as sending off a few email blasts to news outlets and waiting for them to come and publicize you. It takes a proactive approach to advertising and an understanding of the effectiveness of the methods available to you to find success in this area.
Here are some ways that will make it easier for you to reach out and connect with the press:
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