On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Ever get run over while making a mad dash for the last deeply discounted video game your son had to have for Christmas?
If so, it likely happened on Black Friday, the biggest flash sale day of the year.
Flash sales cause people to do crazy things—camp out overnight outside stores, scavenge last-minute coupons, and plan their shopping trips like top-secret Navy SEAL operations.
For consumers, this is a small price to pay with such deep discounts as a reward. For you, the payoff can be even greater. Successful flash sales can generate a 35% lift in transaction rates, not to mention bring in a horde of new customers to your business.
But profits aren’t guaranteed. You have to execute flash sales correctly to reap the benefits. And that’s exactly what we are going to teach you how to do today.
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