On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
What is the reason you work? Is it for the money? If you really ponder that question, the answer is “no.” None of us are working for money — we’re really working to buy ourselves time, which is what money allows us. Time is what we really want! The more money we make the more time we create. As a small business owner, time is our asset and money morphs into leaves flying by our eyes. Small business owners then increase marketing, increase staff and increase revenue to rake those leaves into a pile. Only to have them blow away again. What are we doing wrong?
With the help of Alan Williams and Peter Jepson, I found a set of financial principles that they have trademarked, taught for decades to help all of us as small business owners achieve our goals. I would like to share those principles with you!
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