On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Candor Is In, and “old-school professionalism” Is Out
“Professionalism” is a completely different concept today than it was 10 years ago. These days, bloggers are becoming more real. Even corporations are reducing the “professional” image and replacing it with a more personal, candid tone.
And people like it because it hits home and helps them relate and feel like they are understood. As a result, they come to like the company even more.
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