Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

646 EpisodesProduced by Viral SolutionsWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

22:01

New Changes to Facebook Custom Audiences & Why Transparency Is Essential - Episode #487

Candor Is In, and “old-school professionalism” Is Out
“Professionalism” is a completely different concept today than it was 10 years ago. These days, bloggers are becoming more real. Even corporations are reducing the “professional” image and replacing it with a more personal, candid tone.

And people like it because it hits home and helps them relate and feel like they are understood. As a result, they come to like the company even more.

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