On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
As we all know, the way business is conducted has changed over the years. Well, so has marketing for chief marketing officers (CMOs). In this article, we are going to discuss the areas of responsibility that require the most improvement on the part of CMOs and certified digital marketing agencies.
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