On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Hopefully by now you’ve researched your customer from a demographic basis and created your ultimate buyer persona. Afterall, creating a buyer persona has been used by marketing firms for decades and has been an effective digital marketing tactic for many years. A customer avatar helps you develop products and services your targeted market needs, which sites you compete with and the technologies they use among many other factors.
In our Viral solutions digital marketing blog we’ve written many articles about how to design and create content that is tailored to your target audience and in your ecommerce platform write product descriptions that appeal to the same. We hope you have at least three such buyer persona’s on file – but not more 😉 .
https://viralsolutions.net/common-ecommerce-mistakes-dont-talk-real-buyers/ [Feb 2017]
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