On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
As we begin a new series about branding your business, it is important we begin by clearing the air about the confusion between the terms “branding” and “marketing,” and what the primary differences are.
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