On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Over 80% of 300 small business owners surveyed in the 4th Annual Staples National Small Business Survey identified that they don’t keep track of their business goals (Vander Bos, 2010). Moreover, 77% have not achieved their vision of their organization. Pevenstein and McElwee (2013) continued this investigation with an additional survey to identify the detail of how limited to inadequate goal setting impacted small business, respondents identified:
83% of small business owners are responsible for organizing, planning, and rolling out initiatives within their business.
69% wished they could focus more energy on working “on” the business rather than “in” the business.
Where do you fall in these statistics? Are you with the majority that doesn’t track or achieve your goals? Are you with the majority that hasn’t reach the full potential of achieving your overall organizational vision?
https://viralsolutions.net/goal-setting-small-business-growth-springboard-growth/ [OCT 2014]
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