On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Throughout our branding series so far, we have spent the bulk of our time focusing on how small businesses can build up a brand on a company-wide level. But what happens if you are an independent contractor, a sole proprietor or an individual entrepreneur?
You still need to develop your brand, but there are a few differences between personal branding and branding a company.
https://viralsolutions.net/branding-series-building-personal-brand/
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