On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
As the owner of a small business, it’s important to understand what it is about your products, services or processes that makes customers want to choose you. This is referred to as your competitive advantage. When you can figure out how to gain a competitive advantage within your industry, that’s when you’ll really start to see some growth as a business.
Every business desires to be the top competitor in its industry or niche, but only those that are able to take a good introspective look at their organization are able to figure out how to get to that position. What is it that you do better than anyone else, and how can you make sure that people know this about your business?
Here are some different areas of your business that you can look at to find your competitive advantage:
https://viralsolutions.net/how-to-define-your-competitive-advantage/
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