On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Twitter’s search tool is a fantastic way to find mentions of your company, products, brand, competition, and other insights. For example, if you run a business called “XYZ Enterprises,” you could enter your business’s name into Twitter’s search box and see the latest tweets mentioning your company. Likewise, you could do the same for your competition. The possibilities are endless, but it gets even more powerful when you use Twitter’s advanced search feature.
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