On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
The idea behind DSAs (Dynamic Search Ads) is that they fill in the gaps where your keywords might not have covered. This can save advertisers time by allowing them not to fill in every keyword possibility.
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