On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
One of the first things people are taught when entering the business world is that the customer is always right. But this is definitely not true. In fact, there are some situations in which you should feel completely comfortable saying “no” to your clients.
Here are some situations that may call for a “no” answer:
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