On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Jim Rohn, Author & Entrepreneur, stated “without a sense of urgency, desire loses its value.” Urgency by definition is “importance requiring action.” Dr. John Kotter, Harvard Business School Professor and Entrepreneur, created the Change Management Process (CMP) used by professionals, consultants, and entrepreneurs around the world.
The first step of the Change Management Process [CMP] is to establish a sense of urgency. The purpose of this post is to discuss what, why, and how to create urgency.
https://viralsolutions.net/change-management-step-1-creating-a-sense-of-urgency/ [March 2015 - by Katie Doseck - Carpen, Ph.D. MBA]
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